Netflix, Inc. (NASDAQ:NFLX) is looking forward to stream another season of “Arrested development” according to Brian Grazer, co-chairman of the production company, Imagine Entertainment.
“We are in conversations with them to do another,” Grazer said in an interview yesterday with Bloomberg Television. “They are interested in doing that.”
Original content vital for growth
Reed Hastings said that the series “Arrested Developments” and other Netflix, Inc. (NASDAQ:NFLX) originals are vital for the growth strategy of the video streaming company. This will help to transform from the supplier of re-run programming to Web based Television network, which shows the stuff ranging from Hollywood movies and new shows.
In the second quarter, Netflix, Inc. (NASDAQ:NFLX) started streaming contents like “Arrested Development” and horror series “Hemlock Grove”. According to CEO Hastings both shows have performed better than expected. However, he did not reveal about the total viewer base.
Arrested Development is produced by 21st Century Fox Inc and is a comic plot with the Bluth family as the main characters. Hastings previously said that the show will be streamed just for one season but later he deviated from the statement.
“If the talent were willing to do more and interested in that, I’m sure we would be willing,” Hastings told the network.
Netflix to report Q2
Netflix, Inc. (NASDAQ:NFLX) will post its second quarter results on July 22. It is expected that investors will be interested in knowing the subscriber base in order to get an overview on whether or not the company has been able to increase its customer base. Netflix usually follows a strategy to allow hassle free sign up for a first month free and then quit.
Netflix, Inc. (NASDAQ:NFLX) has also decided to show the second season of “Orange is the New Black” and “Hemlock Grove, along with series like “House of Cards,” and “Lilyhammer.”
Plans to become like HBO
Netflix, Inc. (NASDAQ:NFLX) wants to go the HBO way and at a faster pace. According to chief content officer Ted Sarandos, Netflix Inc wants “to become HBO faster than HBO can become Netflix.”
The streaming firm will have to invest both time and billions of dollars in order to become like HBO. Netflix, however, if it manages to equal HBO, will earn huge revenue and will license its own product in the geographies where it is not competing.