BlackBerry’s Z10 was, not surprisingly, a major flop. However, that doesn’t stop tech fans from speculating about the upcoming BlackBerry A10. Thorstein Heins (chief executive officer for BlackBerry), asked for fans to remain patient because his company is still in the midst of a rebuilding process. This is why the BlackBerry A10 is crucial for the company as it could present their last opportunity to redeem themselves.

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Features of the A10

Not too long ago, BGR shared a purported photo of the A1o which indicated the device has a large touchscreen with corners that curve. It’s reported that this phone will arrive sometime in autumn. Some of the specs reported on the BlackBerry forum include a 5 inch OLED display with resolution of 1280 x 720, 1.7GHz Qualcomm S4Pro processor, 2GB RAM, 8-megapixel rear camera, 2800 mAh battery, and updated BlackBerry 10.2 operating system.

BlackBerry A10 Appraisal

Will Dalton for ITProPortal added, “Like the Z10, the BlackBerry A10 appears to take on the market leading iPhone 5 and Samsung Galaxy S4 with similarities in form and function. Many commentators believe the key to a BlackBerry revival will actually be reclaiming the more corporate-oriented mobile space, where the physical keyboard-adorning BlackBerry Q10 sits more naturally.”

Despite the poor sales numbers, ITProPortal ranked the BlackBerry Z10 a four out of a five. The phone had good reviews because of the keyboard and messaging capabilities. Although it wasn’t the phone for those who liked to surf the internet or download lots of apps, the Z10 still had it’s strong points. Unfortunately, it wasn’t enough to keep tech consumers interested in their products.

Gigaom added in a recent post, “It seems to me, however, that BlackBerry — and Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) to a smaller degree — are chasing sales through hardware features when it’s not really the hardware that keeps people from buying anything other than iPhones or Android handsets. It’s true that the handset makers only have direct control over the phones they make; it’s up to developers and the platform makers to create APIs and SDKs to help developers make killer apps. I’m not sure what more BlackBerry can do in that regard.”

Perhaps BlackBerry / Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) should pay attention to the need.