Apple’s iTV rumors keep surfacing. The latest rumor comes from DigiTimes. Apple Inc. (NASDAQ:AAPL) could buy 55-inch and 65-inch ultra-HD TV panels from LG, however rumor has it that it’s still in the testing phase. Sharp may also be on the list for potential panel suppliers.

Apple iTV

The long-rumored iTV has been a hot topic for many Apple Inc. (NASDAQ:AAPL) fans. Although the iPhone maker already has Apple TV, a special entertainment box that was designed to be hooked up to any television set to provide an alternative to traditional cable or satellite tv options. This box allows users to stream or purchase movies and television shows from iTunes directly on their television set for instant access to entertainment. It will also play music and display photos from your iPhone, iPad, or computer.

Will Apple iTV be an actual TV or an entertainment box?

Apple TV also offers popular entertainment apps to maximize user enjoyment: Netflix, Inc. (NASDAQ:NFLX), Hulu, HBOGO, YouTube, Flickr, various sports apps, and more. Although Apple TV has some tough competition from the likes of Roku and XBox, there is still much hope that Apple Inc. (NASDAQ:AAPL) will conquer the world of televisions next. That’s where iTV comes in. Although nothing has been confirmed by Apple yet, and no one is certain whether it will be an actual television set or another entertainment box, the prospect of iTV could be just the thing to ignite more excitement.

Apple iTV may appeal to consumers disappointed with cable packages

Television is changing. People are watching  television on their computers, tablets, and smartphones. Consumers are also ditching cable TV subscriptions. They don’t have to subscribe to packaged cable channels anymore, thanks to Netflix, Inc. (NASDAQ:NFLX) and Hulu, two popular movie/television show streaming services that offer a lot of entertainment options at a smaller price. If Apple Inc. (NASDAQ:AAPL) plays their cards right, they could transform the television industry much like they did with the cell phone industry and computer industry. This could a huge opportunity for Apple.