For the first quarter of 2013 ad revenue from digital advertising for U.S. was up almost 16 percent versus a year earlier. Revenue from the online advertising hit a new record in the U.S. last quarter, says a report from Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
First Quarter Sales
As per the numbers given by IAB, first quarter sales came at $9.6 billion, up 15.6 percent from $8.3 billion for the same period a year earlier. The landmark numbers underscores the persistent shift in internet advertising and the preference given to the ads by the marketers.
What sponsors think
IAB CEO Randall Rothenberg told that consumers are increasingly shifting to interactive media to receive the latest information, to use social networking sites and “simply to be entertained.” The numbers also reflect that marketers realize the increasing use of digital platforms for all type of activities on all types of screens.
Internet advertising revenues have been growing by double-digits, says Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB. This trend can be attributed to the increasing “recognition by marketers that digital advertising is a critical part of all marketing in today's world.”
The first quarter numbers are in line with the shift in the digital platforms and highlight the growth that the internet advertising industry has been experiencing year-over-year, told David Silverman, Partner, PwC U.S.
The increasing popularity of the online ad revenues have been extremely helpful for inter giants like Google Inc (NASDAQ:GOOG), Yahoo! Inc. (NASDAQ:YHOO), Facebook Inc (NASDAQ:FB), Microsoft Corporation (NASDAQ:MSFT) and AOL, Inc. (NYSE:AOL).
About the report
The IAB report is conducted independently by the New Media Group of PWC. The findings of the report are most reliable as the data is directly taken from companies selling advertising on the internet. The data for the survey is also taken from web sites, commercial online services, free email providers, and all other companies selling digital advertising.
The report is published twice a year, one with a full year data and the other based on half year data. And topline quarterly estimates are issued for the first and third quarters. The information in the reports is not audited by PWC, also it gives no opinion or any form of assurances for the information.