Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V), at a recent event, showcased how the Finnish company offers the best camera experience. At the event, Nokia had an entire room dedicated to proving to journalists and guests that the latest camera offering from the company is no less than an innovation, and it is setting a new standard for taking pictures using cellphones, says a report from The Hindu by Deepa Kurup .
The executive present at the event demonstrated how the camera in Lumia 925 works in the dark, in dim and in bright light. The company showed this with the help of a little dark room. Also, to boost sales and prove their point, the handset maker will make these dark boxes available in stores across India and other countries.
By using the dark room, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) hopes users will compare the quality of photographs taken through a hole in the box from the user’s current phone and from the Lumia phone. Nokia’s executives are quite confident that users will themselves notice the superior quality offered by Lumia devices.
Why Focus on the Camera of Lumia 925?
The question that arises here is why all of a sudden the company is putting most of its marketing emphasis on its camera.
The cameras in the smartphone currently are used as substitutes for a standalone cameras. Also, it is much easier to take, edit and upload pictures on the move with a smartph0ne camera. Also, the manufacturers have realized that, more than adding megapixels, the ability to take a good photograph is preferred by users.
Therefore, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)has abandoned the 41 megapixel idea, offered on its Pureview 808, and instead has gone for 8.7 megapixels. HTC Corp (TPE:2498) is focusing more on the quality side than adding pixels.
The Finnish company also feels that camera quality will be an important factor in it battle with other major players like Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) and Apple Inc. (NASDAQ:AAPL).
What’s Next for Nokia?
So, what’s next after the camera quality?
According to Jo Harlow, Nokia’s Executive Vice-President Smart Devices Division, the next thing that the company is eying is computational photography. “Computational imaging is a whole next area of exploration,” she said. The technology allows you to work with pictures “by actually going back to the photographs.”
Nokia Announces Plans To Invest In California
Pelican Imaging is another area where the company is exploring options. Last month, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) announced plans it would invest in a California start-up which deals in advanced light-field imaging, a tool that will be helpful in enhancing the camera experience. The technology allows a user to adjust an image’s focus, even after the picture has been taken.