Nokia Corporation (NYSE:NOK) might be struggling in the race for the smartphone market share, but that does not stop the Finnish company trying to undermine the Apple Inc. (NASDAQ:AAPL)’s new music streaming service by pointing out that it introduced the service way before, says a report from Telegraph by Katherine Rushton.
On Monday at the developer’s conference, Apple Inc. (NASDAQ:AAPL) announced to launch a Spotify-style music streaming service, iTunes Radio. The streaming service, is just $25 a year and will allow users to listen to music over the internet. The iPhone maker already has the foundation in place in the form of its iTunes music download service, and the new service will give a tough competition to the current players.
Nokia launched first
However, Nokia Corporation (NYSE:NOK) told that the new service from Cupertino based firm is lagging behind the market, “We launched our streaming radio service in 2011” said, Jyrki Rosenberg, Nokia’s vice president of entertainment.
Rosenberg added “It’s interesting to see Apple Inc. (NASDAQ:AAPL) react now and it seems they continue to play catch up.” Nokia music was the first mobile approach, and the service will continue to provide users with “simple, personalised and contextual” music on the go.
Nokia Corporation (NYSE:NOK) also claimed that Apple Inc. (NASDAQ:AAPL)’s new music service in restricted to fewer territories. Nokia music is available in “28 countries from India to Russia, from Finland to South Africa and from Canada to Mexico.”
However, the handset maker failed to mention the names of more established players like Spotify, which came up with the service in 2006, and Pandora that launched in 2007.
Nokia Corporation (NYSE:NOK), which once dominated the handset market, has been struggling in the past few years owing to increased competition from players like Apple Inc. (NASDAQ:AAPL) and Samsung. Nokia was slow to react to the new and changed demand from the users. Chief executive Stephen Elop, who joined the company in 2010, compared the plight of the company to a man standing at the burning oil platform, who is left with no other option but to jump.
Stephen Elop took the most crucial decision to partner with Microsoft Corporation (NASDAQ:MSFT) to produce Lumia range of devices based on Windows operating system. So far, the Lumia devices have generated a decent level of response, but it had been lower than expected.