Zynga Inc (NASDAQ:ZNGA) is launching its ‘Running with Friends’ mobile game on the iOS all over the world today. The game was released in Canada first to test the performance. With the launch of this game, Zynga Inc (NASDAQ:ZNGA) marks its first “endless runner” title. In the game, the players will command a runner in 3D and to change the direction a user will have to swipe the screen.

Zynga logo

What Exactly Zynga Has Made?

The game is designed such that the player will take part in the toon version of the Running Bulls festival in Pamplona, Spain. The participants will have to compete with these bulls and save their lives. The new title from Zynga Inc (NASDAQ:ZNGA) competes with the strongly established games like Tiny Wings and Temple Run. One differentiating feature that the game maker will put in its game will be the challenge, which the players can give to their friends.

The new offering is the seventh game in the Zynga’s “With Friend” series. The player will have to jump, duck and will even have to hold a ride on the back of the bull. There will be a time limit in the game. There is no set number of levels and are countless. The challenges on every level, however, get tougher, and there is also time limit.

The game maker designed this game with a game studio, Eat Sleep Play, which has also worked on games specific for consoles such as Twisted Metal: Black and Warhawk. Zynga Inc (NASDAQ:ZNGA) gave inputs of its mobile and social game know how whereas Eat Sleep Play was more focused in making the game more fun.

Eat Sleep Play invested efforts on the 3D engine and various other engineering to make the game swifter.

The senior vice president of the company Travis Boatman said that the game developers spent enough time with the players in order to gather their feedbacks and bring the necessary changes in the games. Chief Operations Officer, David KO said that Zynga has put more “guard rails” in order to make sure that every game launch is a success.

 “A lot of that has to do with how levels are laid out and how they appear to new players or those who have played a few times,” Boatman said. “For the better players, we make sure that they have a real challenge.”

It will be a deciding factor as Zynga Inc (NASDAQ:ZNGA), the game maker, is looking forward to transform from a desktop based social game company, which excessively relies on Facebook Inc (NASDAQ:FB),  to a more popular and broader mobile gaming company.