Chief executive Thorsten Heins will address the annual three day conference scheduled in Orlando, Fla. There are speculations that he might announce a low priced Blackberry based on OS10 in the conference.

Research In motion

Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) has already launched two devices Blackberry Z10 and Q10 based on OS10 earlier this year, but lagged behind Apple Inc. (NASDAQ:AAPL) and other rivals in the timings, which benefited the rivals.

Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) was established in 1999 and has been one of the dominating smartphone makers mostly popular amongst the business class and consumers. However, in 2007 iPhone was launched, which changed the perception of people towards a phone and Blackberry suffered a severe setback. Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) could not update its OS versions quickly and suffered losses slashing almost 5000 jobs and decline in the shareholder wealth of around $70 billion.

Opportunity for Research In Motion (BBRY)

The conference in Orlando will give Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) a much needed chance to showcase its ability that it still can fight the mighty Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), and garner a significant market share in the Smartphones.

If a low priced version is announced it would move the company a step ahead to realize the target set by the Heins since he joined as CEO one and half years back. Heins has envisioned that Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) will have the product line that will not just include the high priced smartphones but also mid priced and entry level version of the phones.

Additionally, the investor would like to know that if the company will move forward with manufacturing tablets or will completely shut off its tablet segment

Conference Details

A traditional party will be held on Tuesday in the Universal studios, and the evening will be dazzled with the performance of Alicia Keys, as well as R&B singer Miguel and Alabama Shakes. Alicia Keys raised the controversy and made headlines at the time when after partnering with Blackberry she tweeted with her iPhone.

The concert will be aired on the official website of the Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) for free.

The Blackberry Live will be a mix of information session along with a mode to create publicity and hype around the brand. The company has arranged massive parties for its supporters who will visit the conference from different geographies.

The three day annual conference will be staged in the Marriot World Center, which has a huge complex, and has been a destination for all sorts of events from workshops to live concerts.