Apple Inc. (NASDAQ:AAPL) still reigns supreme according to the annual BrandZ report. Millward Brown Optimor released this year’s report on Tuesday morning. He also noted that the iPhone maker has increased their value in terms of money from last year’s $183 billion to $185 billion. This is an impressive feat according to those who believe Apple Inc. (NASDAQ:AAPL) is losing ground to the likes of Google and Samsung.

Nick Cooper (Millward Brown Optimor’s managing director) explained, “Despite a more competitive marketplace and other challengers nipping at its heels, Apple Inc. (NASDAQ:AAPL)’s ability to maintain its no.1 position demonstrates the value that having a strong brand brings to business. People still love the brand regardless of its stock price.”

Apple

Apple Inc. (AAPL) Stocks Rose

Interesting enough, Apple Inc. (NASDAQ:AAPL)’s stock only rose by one percent this year. Compared to 19 percent last year and 84 percent the year before that, it may be a little bit worrisome, especially since some of their biggest competitors outscored them in stock growth this year.

Despite landing in second place, Google Inc (NASDAQ:GOOG) has grown five percent at 113 billion and AT&T Inc. (NYSE:T) grew 10 percent to 75 billion. China Mobile jumped 18 percent to 55 billion. Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), which sits at 30th place, jumped to 51 percent thanks to their current value of $21 billion.

Cooper added, “Vying for leadership in the smartphone market, Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) fuelled its huge increase in brand value by balancing a remarkable period of innovation with growing market share — it spent $1.6 billion more on advertising in the last year.”

Apple Inc. (NASDAQ:AAPL) is still number one despite a significant stall in growth. Fortunately, if current rumors are right, Apple Inc. (NASDAQ:AAPL) will be introducing a few new products to excite everyone. Such purported devices including iPhone Mini, Apple television set, and iWatch. These new devices could be just the thing to reignite a lot of interest in the brand. The company’s most popular devices including the iPhone and iPad could use a bit of a makeover before the next generations are released.