On Monday, Yahoo! Inc. (NASDAQ:YHOO) unveiled  a brand new mobile application for the iPhone complete with built-in Summly Summaries.


The search engine giant originally purchased Summly for about $30 million in March and now it’s quickly gaining momentum. Just last week, there was a summarized version of Summly’s Q1 2013 earnings.  Today, there was a flagship Yahoo/Summly application that features the Summly summaries.

This particular acquisition has attracted much attention thanks to several factors. One of those factors is the youthful age of Summly’s creator Nick D’Aloisio, who is just 17-years-old. Another key factor is the licensing arrangement with SRI, the same company that’s behind Apple Inc. (NASDAQ:AAPL)’s voice assistant Siri.  There were rumors that that was one of the reasons Yahoo! Inc. (NASDAQ:YHOO) was quick to acquire the program.

The new application gives summaries of news stories with a near “endless” news feed of images which are displayed on full-width. This app also has improved for videos and images. It also allows users to  choose from different categories or topics for a more personalized selection. Those who are logged in to Yahoo ID, choices will be among many different platforms. The most interesting thing about all of this is how Yahoo! Inc. (NASDAQ:YHOO) was able to integrate Summly for an app that quick.

Just last week, Apple inc. (NASDAQ:AAPL) released email apps and weather apps. The search giant is working hard to improve their brand and integrate with mobile products. The company has been struggling to keep up with competition from the likes of Google Inc (NASDAQ:GOOG). Fortunately their current chief executive officer Marissa Mayer seems to be intent on turning around the company. Their new mobile applications will help boost the company’s images and profits.

 It may not be too late for Yahoo! Inc. (NASDAQ:YHOO) to redeem themselves as a company, especially if they can drum up interest with their new mobile applications.