Netflix, Inc. (NASDAQ:NFLX) is posting some impressive numbers when it comes to subscriber growth, reveals its latest earnings results. The company is successfully airing its own shows with different and interesting shows like House of Cards, which are very popular among the viewers, and also by entering into exclusive and significant licensing deals such as Warner Brothers Televisions and Fox Televisions, reports Forbes.

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The subscribers of Netflix, Inc. (NASDAQ:NFLX) are the single users because as per the provisions of Netflix if two or more people share an account then they will have to decide amongst themselves as to who will get to watch their show and at what time because on Netflix only two contents can be streamed simultaneously.

To overcome such inconvenience, Netflix also came up with an optional plan that would allow users to stream four contents simultaneously on an account by paying $11.99 per month. This fee would be more than the current amount of $7.99 single user plan by $4 in which the subscriber can stream only two contents.

Netflix, Inc. (NASDAQ:NFLX) is not hoping any exaggerated number of subscribers for its new optional plan, but the service provider thinks that the plan is good for families or groups of friends willing to share an account in shared housing situations.

The growth and momentum for Netflix is evident from the fact that it has added more numbers of subscribers than the HBO, which holds the number second rank in terms of premium channel. The number one spot is enjoyed by Encore.

Netflix, Inc. (NASDAQ:NFLX) reported 29.17 million paid subscribers in the United States for the first quarter of 2013, which is an increase over 28.7 million subscribers of HBO posted at the end of the previous fiscal, according to SNL kagan data.

However, globally the situation is different and much in favor of HBO. At present HBO have 114 million subscribers all over the world compared to 7.14 million subscribers that Netflix, Inc. (NASDAQ:NFLX) has other than in the United States. Netflix could garner only marginally above 1 million subscribers internationally in the United States. The global subscribers for Netflix, Inc. (NASDAQ:NFLX) stand over 36 million, which is more than 3 million from the last quarter.

However, with the posting of new numbers, the rivalry between both the companies Netflix and HBO will increase, as the CEO of Netflix, Inc. (NASDAQ:NFLX) and HBO, Reed Hastings and Jeff Bewkes, respectively, have been involved in these sorts of rivalries over the years.