With the potential, or largely agreed upon, Twitter IPO to go through early next year, it seems their engineers are hard at work on making sure that they are appealing to as many users as possible this year. The jury is still out, for the most part, on Blackberry’s efforts to “not go gentle into that good night”, and skipping one of Dylan Thomas’ lines from the first stanza of that poem, “Rage, rage against the dying of the light.” In this case, Twitter wasn’t forced to improve its one-star app for Blackberry but rather hand it over to Blackberry’s software designers to have a much needed rework. Not bad given that Twitter has been hard at work on their mobile app for both Android and iOS that were released yesterday.

BlackBerry

This works well for both. Twitter simply needed to hand over the reins while Twitter users and, presumably former Blackberry customers, look for improved apps before the return to their old friend. It’s no mystery why Blackberry would volunteer to improve the app for its customers as it refuses to go away before its first handset with a QWERTY keyboard AND new OS looks to wow its (former?) customer base.

This long overdue update includes these features:

  • The Compose Tweet screen does a lot more, including the addition of new and existing photos with options for locations and shortcuts.
  • Users will be able to view tweets from their contacts directly from the Blackberry Hub, and they will also find it easier to compose direct messages from the “Me” tab within the app itself.
  • They have finally remedied the inability for BB users to edit their profile within the app itself.
  • Full conversation views once a tweet is clicked
  • Full-screen viewing of photos and profile pictures of Twitter users.
  • Deleting tweets is as simple as holding it down in any screen its viewable then selection the trash icon.
  • In-app blocking and spam reporting.

Each of these features was long overdue and should benefit both companies, more Blackberry as few doubt that Twitter will survive until next year.