Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) CEO has criticized the iPhone saying its software is starting to look a bit dated.
In an interview with Australian Financial Review, the CEO, Thorsten Hein told though Apple Inc. (NASDAQ:AAPL) did great job by introducing touch devices but the industry is rapidly changing, considering this the user interface of iPhone is a bit out date.
His actual words were: “Apple Inc. (NASDAQ:AAPL) did a fantastic job in bringing touch devices to market. They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that….The rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly…..The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.”
Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) has a huge task ahead to turn its declining fortunes in the smartphone market. Expecting a turnaround, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) recently launched its new BlackBerry 10 OS and BlackBerry Z10, which will run on the new OS. It looks like the company is using all its resources to win back the lost ground, be it launching new devices and playing down rival devices to make theirs look attractive.
The iPhone maker’s iOS and user interface have been targeted by many companies for being the same way as it was launched in 2007. Late last year, the company parted ways with its previous iOS software chief, Scott Forstall and the post have been filled by Jonathan Ive, who also looks over the design of OS X.
On the takeover talks, Mr. Heins told that the reports were surprising. Earlier there were reports that China’s Lenovo Group Limited (PINK:LNVGY) (HKG:0992) plans to bid for the BlackBerry maker. Following the reports, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB)’s shares surged expecting a better option to boost the mobile business. The CEO told that despite the share rise the speculations were unhelpful as they could irritate investors, shareholders and customers. On apps, Mr. Heins said he expects 00,000 apps to be available for the US Z10 launch later this week with more focus on popular apps like Instagram etc.
Commenting on the foray into the tablet, Mr. Heins admitted that it was a mistake. Terming the foray as overly ambitious, the CEO said that the decision to launch without native email and many apps was not right, but the main desire of the launch was to show off its operating system. He added that internally the launch acted as an important trial run in getting BB10 right.