On Thursday, International Business Machines Corp. (NYSE:IBM) announced its plans to help companies take the mobile route. IBM has a broad portfolio of initiatives to help provide the services companies want.
One of those new tools is called IBM MobileFirst, a small set of useful tools and services to help companies manage their business matters better, while making everything more secure.
IBM also teamed up with AT&T Inc. (NYSE:T) to create a mobile security initiative. Lopez Research principal analyst Maribel Lopez explained, “Let’s face it, the future of computing is going to be in mobile, so it’s absolutely critical for IBM to have a very strong, if not dominant, position in this space. This is critical to their success.”
Lopez also gave IBM a grade of A-minus or B-plus. She claims it may be hard to get everything right, but that the new set of services are of value.
International Business Machines Corp. (NYSE:IBM) has gone under a makeover in hopes to rebrand its image. The company also has a fresh marketing campaign behind ten of its mobile-related acquisitions from the last four years. And that’s not all: IBM is also launching an initiative to protect both iPhones and Android smartphones.
The company’s senior vice president for middlewear software, Robert LeBlanc, added that mobile enterprises have yet to be fully tapped into. He thinks mobile enterprise could change industries the same way the internet has transformed finances and health care.
International Business Machines Corp. (NYSE:IBM)’s latest decision to transform the mobile industry does not come as surprising, especially considering that some of their previous acquisitions like Tealeaf and Worklight show that the company has been thinking about mobile technology for a long time. If IBM’s new initiatives and programs go according to plan, it may have other tech companies clamoring to work with them in the near future. This could be the start of a new mobile revolution.