Just a quick note on why I am convinced Apple Inc. (NASDAQ:AAPL) will need to create more iPhone options.
Apple Inc. (NASDAQ:AAPL) still dominates the cell phone market but competitors have caught up and the iPhone is no longer a massively differentiated phone. Nearly everybody has one which reduces its wow factor.
Apple Inc. (NASDAQ:AAPL) has a long standing policy of offering just one screen size for customers on their new product line.
This one size fits all approach reminds me a lot of the famous Henry Ford Motor Company (NYSE:F) line "Any customer can have a car painted any color that he wants so long as it is black." Take a look on the street now a days, how many black Ford's do you see going by?
Manufacturers can only make these callous statements when they dominate a market much like Ford Motor Company (NYSE:F) did with their model T. This leaves tremendous room for competitors to fill the needs that the dominant company is ignoring. Some people want a bigger screen much like some people want a red car. Any company in a competitive industry that leaves customers with extremely limited options will likely see their market share suffer.