Apple Inc. (NASDAQ:AAPL) has started selling the new 128GB iPad through the Apple Online Store and its retail outlets. For  those who’re getting excited about this – the only thing they’re getting new is the storage bump. Apart from that, the latest device doesn’t come with any new functionality or aesthetic changes. This new iPad is just a new addition to the existing fourth-generation lineup.

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With this new model, Apple Inc. (NASDAQ:AAPL) has doubled the highest storage option which the company offered previously – 64GB. The extra space would definitely attract customers who crave for more space. With new apps (mostly games) coming at a size of 1.5 GB, plus users’ music and videos collection, it isn’t be a surprise that users on 64GB model can run out of space.

Potential purchasers interested in getting their hands on the new 128GB model will need to shell out a fairly large amount of money. The 128GB model costs $799 (for the WiFi only model), while the cellular model, which comes with WiFi + Cellular model, costs $929.

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Consumers in the United States can opt for AT&T Inc. (NYSE:T), Sprint Nextel Corporation (NYSE:S) or Verizon Communications Inc. (NYSE:VZ) for their data needs. The new model is available in both black and white colors, and the official Apple Online Store shows that they’ll ship all models within 3 business days. All the models could be ordered from Apple Inc. (NASDAQ:AAPL)’s Online Store at the time of this writing.

The iPad shouldn’t be compared to the new Microsoft Corporation (NASDAQ:MSFT) Surface Pro, which is expected to be launched in the next few days, their close release dates can only be considered a coincidence. The Surface Pro is running a full fledged desktop operating system, capable of running programs like Photoshop, and more. It runs on Intel’s Core i5 processor and also comes with 128GB of storage, out of which only 83GB is usable, the remaining is consumed by the Windows 8 Pro.

The only selling point of this new iPad is its storage space. Perhaps Apple Inc. (NASDAQ:AAPL) made this decision to offer a 128GB model iPad after learning from Microsoft?