Apple Inc. (NASDAQ:AAPL) came out with a new line of MacBook Pros with Retina display last year to great acclaim. The only problem with the products was the high price level they attracted due to the state of the art technology employed in the notebooks. That issue has been somewhat mitigated today as the company announced an update of the line, and a drop in the prices.
A new Apple MacBook Pro with Retina Display can now be purchased for $1,499. The new model comes with 128 GB of flash storage. Previously, the lowest priced 13 inch Retina MacBook cost $1,699 when it was first launched. The top of the line 13 inch model now costs $1,699. That model comes with 256 GB flash storage and a 2.6 GHz processor. That top of the line 13 inch model cost $1,999 when it was launched.
The changes mean that the top of the line 13 inch Retina MacBook Pro. Apple Inc. (NASDAQ:AAPL) now costs the same as the best 13 inch MacBook Pro. Apple Inc. (NASDAQ:AAPL) is trying to move more MacBook’s with Retina display as the company transitions toward offering that model as its major offering. The Retina display is a sought after feature, and today’s price changes mean that it is in reach for many more consumers.
The 15 inch Retina MacBook Pro also got a boost in stats today, but it didn’t get a drop in price. The base level goes for $2,199 – the same price at its launch; however, it now incorporates a faster 2.4 GHz processor. The most expensive, and most powerful, Retina MacBook Pro is now selling for $2,799. That model now comes with a top of the line 2.7 GHz processor and a massive 16 GB RAM.
Apple Inc. (NASDAQ:AAPL) has been doing extremely well in the notebook market despite an overall decline. The firm’s laptop sales have continued to increase despite the high prices and the increased quality of the competition. Today’s price drop should, assuming the laws of Supply and Demand applies to the firm, increase the notebook sales recorded by the company.
Laptop sales, despite the Apple Inc. (NASDAQ:AAPL) strong showing, are not a major constituent of the firm’s earnings. That honor falls to the firm’s more mobile devices. Notebook sales are, however, a strong indication of how the company’s halo effect is working.
The announcement was met by expected indifference on the market this morning. Apple Inc. (NASDAQ:AAPL) barely moved on the before open market this morning. Shares have fallen slightly so far this week after a modest surge last Friday.