In a new study by The Brand Trust, India Study, Nokia has emerged as India’s most trusted brand for 2013.
This is nothing new for the company as it now has the honor for the third straight year. As for the No. 2 spot, that nod goes to its rival Samsung Electronics Co., Ltd. (LON:BC94), up from 2012’s fourth spot. Sony Corporation (NYSE:SNE) grabbed the No. 3 spot.
Rounding out the top 10 is Bayerische Motoren Werke AG (FRA:BMW), which leaped to the fourth sport after sitting at No. 20 in 2012. Tata fell three spots to No. 5 after a two-year reign at the second slot. Godrej Consumer Products Limited (NSE:GODREJCP) is the sixth most-trusted brand, rising five spots from 2012 and at No. 7 is Reliance, up three positions from the previous year.
Bajaj fell to No. 8 after sitting in the seventh spot last year while Bharti Airtel Limited (BOM:532454) held on to its No. 9 spot and LG is India’s 10th most trusted brand, dropping seven spots from last year.
So what exactly is The Brand Trust Report, India Study (BTR 2013)?
This year’s report represents its third in the series and in the 2013 report, it lists India’s 1100 Most Trusted Brands based on 211 categories. The report comes from comprehensive primary research that is based on 61 attributes called the Brand Trust Matrix. The research is conducted through 2505 influence-respondents in 16 cities; it generates 3 million-plus datapoints from 13,000 hours of research, reported The Economic Times.
Other notable companies included in this year’s rankings includes The Coca-Cola Company (NYSE:KO) as India’s Most Trusted Aerated Soft Drinks brand. This comes after the company sat in the second spot for two years. For 2013; PepsiCo, Inc. (NYSE:PEP) previously held this ranking.
Mondelez International Inc (NASDAQ:MDLZ)’s Cadbury’s DairyMilk took the top spot for Chocolate Bars among seven brands while the World Health Organization led in India’s trust for Global Bodies. It comes before the YMCA, UNICEF and Red Cross.
For Nokia, it’s been a busy week. On Monday, Jan. 28, a new report came out that the company was preparing a flagship smart phone for Verizon Communications Inc. (NYSE:VZ). Using the codename Laser, the device will “be a variant” of Nokia’s Lumia 920, reported MarketWatch.
During the holiday quarter, Nokia sold approximately 700,000 handsets in North America; this compared to Apple Inc. (NASDAQ:AAPL)’s tens of millions of iPhones and Google’s Android handsets sold during that same time period.