Some retailers in the United Kingdom say they recommend the Samsung Galaxy S III over Apple’s iPhone5. This report comes from a recent shopper survey.

iPhone 5 Samsung Galaxy S3

The survey was conducted last month by Telecoms & Media during the holiday shopping season. It was conducted at eight of the nation’s top retail stores which included John Lewis, 3, O2, Everything Everywhere, Carphone Warehouse, PC World, Phones 4 U, and Maplins. The survey results show that among all the major smartphone brands including Samsung, Apple, LG, Motorola Mobility, and Research In Motion Limited, the phone that was recommended the most was Samsung’s Galaxy S III. On an interesting note, the latter three brands were rarely mentioned in the stores or by sales representatives.

Julian Jest, a research analyst for Informa, explained, ““The mystery shop showed that the most recommended Samsung handsets were the Galaxy S3 and the Galaxy Note 2, despite having been on the market longer than the latest handsets from Apple, Nokia Corporation (NYSE:NOK) and HTC Corp (TPE:2498).  However, most surprising was the way that, despite an in-store advertising campaign and recent product launch, Apple was recommended in only two stores, 3 and Phones 4 U, with both recommending the iPhone 5.”

Although the survey is still considered on the small side, it was still quite surprising that Apple Inc. (NASDAQ:AAPL) received minimal praise for their iPhone5.

Apple’s chief executive officer, Tim Cook, recently held a meeting inside the company’s headquarters in Cupertino. He took the opportunity to remind everyone that Apple’s goals are less about revenue and more about making “the best products”. He also reminded everyone that Apple Inc. (NASDAQ:AAPL) was no longer the most valuable company as it was replaced by Exxon Mobil Corporation (NYSE:XOM).

Stuart Jeffrey (from Nomura Security) says Apple Inc. (NASDAQ:AAPL) will need to come up with more innovative products in the near future if it wants to stay in the game. He also said that even if iOS 7 will have a positive impact, it’s not likely to happen in the near future.