There are now more than 90 million monthly active Instagram users worldwide sharing 40 million photos per day, with 8500 'likes' and 1000 comments per second.
"With many of the product and internationalization improvements we've made, we've been excited to see these efforts resonate with users globally." said Kevin Systrom, in a statement to AllThingsD.
Interestingly, AppData's latest figures for monthly active users on Instagram reveals a total of 45 million active users only. However, this cannot be taken as a misrepresentation by the company as AppData only tracks the number of users that have their Facebook accounts connected to Instagram, since it doesn’t have full access to Instagram’s metrics.
In response to this update, the Facebook Inc (NASDAQ:FB) owned photo sharing service lost 4 million daily active users, this represents a decline in its active users from 16.4 million to 12.4 million.
Instagram, however denied the figures provided by AppData, claiming that the data was inaccurate. In addition, Instagram withdrew the terms it had originally posted on its offical blog, claiming that they had been 'misinterpreted' and would therefore be re-iterated.
"The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question." Systrom wrote.
"These updates don't change the fact that you own your photos that you post on Instagram, and our privacy controls work just as they did before." wrote Instagram in an email.