Yahoo! CEO Marissa Mayer Turnaround Strategy for the Company is Mobile. Her Objective is to Innovate the Company's Products and Create Great Apps for Consumers.
According to Marissa Mayer, it is important for the entire Yahoo! Inc. (NASDAQ:YHOO) Team from engineers, sales, marketing and management to understand the different mobile platforms of rivals. Those Companies include, Google Inc (NASDAQ:GOOG)’s Android operating system, Apple Inc. (NASDAQ:AAPL)’s iOS, and Microsoft Corporation (NASDAQ:MSFT)’s Windows 8. She wants the company, particularly its engineers to understand and create apps that provide an amazing experience for consumers.
Mayer emphasized that Yahoo! has a range of great products. She sayd, “We have a terrific set of assets on the web–all the things people want to do on their mobile phone. The interesting thing is when you look at what people want to do on their phone, it’s mail, weather, check stock quotes and news. That’s Yahoo’s business. This is a huge opportunity for us because we have the content and all the information people want on their phones.”
According to Mayer, the Yahoo! Inc. (NASDAQ:YHOO) team upgraded smartphones to serve as their work tool. The challenge for the company is to make all its popular products, such as news, sports, stock quotes, and videos easy for consumers to access on mobile devices particularly smartphones.
Mayer emphasized that the company needs better execution, and innovation for the company’s products, and strong partnerships with the best companies that have mobile OS, browser and social network to compete in the mobile market. Mayer said, “We really want to have a global suite of products that are truly excellent.”
In addition, Mayer also pointed out that making Yahoo! Inc. (NASDAQ:YHOO) one of the best place to work and to develop a fantastic culture as part of her priorities. She sayes, “the company’s been through a turbulent period and a distracting period. I want Yahoo to be the absolute best place to work, to have a fantastic culture. We’re working really hard right now to remind people about all the opportunities that are there.”
Mayer said the key to achieving all of her objectives for the company is “ruthlessly prioritizing.” According to her, that’s one of the reasons why she avoids talking to the [press]. She said, “I will go back to not talking after tonight.”