General Motors Company (NYSE:GM) wants to bring Apple Inc. (NASDAQ:AAPL)'s Siri technology to their cars. On Tuesday morning, the automotive maker said they discovered a way to link the program with the entertainment systems in two of their cars: Chevrolet Spark and Chevrolet Sonic.
These new features will allow Siri users to chat with the program while they're in the car. They can use Siri to do virtually anything from making phone calls to finding out the latest sports scores. The best thing about this is that users can interact with Siri while they're driving and keeping their eyes on the road.
General Motors Company (NYSE:GM) is upgrading their current their cars to provide the smartphone-based amenities that many automotive companies are now trying to catch up with. Ford Motor Company (NYSE:F) also announced their enhanced voice recognition and the ability to use a smartphone in the car. All of this is coming with the Ford Fiesta in 2014.
This new breed of automobiles were designed specifically for the young adults who utilize technology in their everyday lives.
The marketing director for Chevrolet, Cristi Landy, said "'Siri in Eyes Free mode' will be available in the Spark and Sonic well before the luxury brands. Safe, easy, reliable, and portable connectivity is a top priority for our customers, and Siri complements MyLink's existing capabilities."
These new cars were featured at the Los Angeles International Auto Show.
It's interesting that the technology is being utilized for select cars only. Perhaps they're just testing the waters before engineering the technology in all their cars. I think many car companies are starting to change cars and the technology that's featured in them. Since most people own smartphones, it makes sense that auto makers would find a way for people to remain plugged in even in their cars. I predict that most if not all car companies will catch on to this trend in the next five years.