Verizon Communications Inc. (NYSE:VZ) customers can now pay for their Google Play apps via their monthly bill. They are the last carrier to offer the service.

Verizon Google Play Carrier billing

Google Play recently tweeted the following message, “Hey @Verizon Customers ! Pay for Google Play apps, music, and more on your phone bill. We’re rolling this out over the coming weeks.  Enjoy!”

There were reports earlier this week that Verizon Communications Inc. (NYSE:VZ) would offer the new feature, which is a boon for Android users, as it makes it easier to consolidate their purchases into one payment. Unfortunately, some think it could quickly become a problem. Some critics predict this phone bill change will enable some marketers to take advantage of consumers and create new charges for customers, although it’s predicted that Verizon will place a cap on charges accrued from Google Play. Droid Life reports from sources that Verizon Communications Inc. (NYSE:VZ) will allow a $25 allotment a month per phone.

Google Play’s latest move may make it more appealing to future and current Verizon customers who are on the fence about buying an Android device, although the reported price cap might have the opposite affect on heavy downloaders.

Google Play is not quite up there with Apple’s iTunes store in terms of apps, music, movies, and books, because they don’t have the same amount of products that iTunes has.  But, I predict that over time, their library of content will continue to grow, but for now, they’re not doing to shabby. Their recent team-up with Verizon proves that they’re committed to their customers, and they want to make shopping for entertainment even more convenient.

In a world where convenience of technology is valued, it’s important for companies to make progressive marketing changes that benefit the customer. Google Inc (NASDAQ:GOOG)’s move reminds us why they are still valuable, and that they have no plans to slow down anytime soon.