Apple Inc. (NASDAQ:AAPL)’s new iPhone 5 is faced with a myriad of challenges, barely two weeks after the launch. The tech giant has been a subject of criticism over its Maps app, which also features in the new iPhone 5, and has now received customer complaints over its purple glare exhibited when taking photos. However, unlike in the Maps case, where Apple apologized to its customers, this time around, the silicon valley company has said that there is nothing wrong with the new iPhone 5 camera.

iPhone 5 sale

Following the launch of the complaint, an Apple Inc. (NASDAQ:AAPL) representative, going by the name Debby, wrote in a reply, the following statement as published by Gizmodo

Dear Matt,

Our engineering team just gave me this information and we recommend that you angle the camera away from the bright light source when taking pictures. The purple flare in the image provided is considered normal behavior for iPhone 5’s camera. If you wish to reach me regarding this case number ******, please contact me at ********. I currently work Thursday-Monday: 7:00am – 3:30pm Mountain Time. If you reach my voicemail, please leave your name, phone number, case number, and the best time to reach you. Email is [email protected]

Sincerely,
Debby
AppleCare Support

Reports indicate that the purple glare in the new iPhone 5 is nothing new, as this is expected when photos are taken directly against bright light. Nonetheless, the new iPhone 5 camera only offers a slight improvement as compared to, its predecessor, the iPhone 4S, as earlier featured in our articles.

AppleInsider reported that, the purple fringing is very common with modern digital cameras, especially miniaturized units, like those found in smartphones.

Therefore, this rules out the earlier speculation that the glaring in the iPhone 5 camera was because use of a new sapphire lens cover, new component layout, or sensor issues. However, the report notes that  the likely cause is normal distortion of light, presented  as a chromatic aberration.

Notwithstanding, the purple color appearing on photos, which can also appear in videos, does distort the image, and it remains to be seen how iPhone 5 customers are going to take it. Either way, Apple Inc. (NASDAQ:AAPL) is tasked with yet another quagmire that needs to be taken care, one way or another.