The Apple vs Samsung will not die down anytime soon, neither in the court, nor in the media. This time Samsung is attempting to hit a nerve with a witty advertisement that will be published in tomorrow’s print media. The tone of the ad might come off as a little nagging to some, but it sure has a sense of humor. As you can see in the below image, Samsung is clearly pointing out the many features in Galaxy S3 that beat the specs of the new iPhone 5 by Apple Inc. (NASDAQ:AAPL) and headlines it with the catchphrase “It doesn’t take a genius”. The line is heavy with innuendo but is humorous nonetheless.
It appears that Samsung is not the only one using the clever phrasing to mock Apple Inc. (NASDAQ:AAPL)’s iPhone 5, Nokia Corporation (NYSE:NOK) is also singing the same tune. However we do not think that both companies copied or conspired to coin the same phrase, in fact at face value Nokia Corporation (NYSE:NOK) has the same opinion for Galaxy SIII as it has for iPhone 5. It just seems like a happy coincidence. The company’s official Twitter account tweeted the following update:
What we love the best about Samsung’s ad, is the quirky remark about the USB cable. Galaxy SIII is “Standard micro USB Plug”, while iPhone 5 is ” A totally different plug”. Either Samsung did not have time to explain the technical difference or, the more likely option, Samsung just wanted to berate the company for what it thinks is a frivolous innovation. For those who are interested, the new iPhone 5 has a cable with an 8-pin configured connector at one side and standard USB on the other. The innovation is called ‘Lightning’ and is supposed to be speedier, durable and have adaptive interface. Well, Samsung doesn’t agree for now, at least not until it decides to rip it off.
The Samsung ad is reminiscent of Apple Inc. (NASDAQ:AAPL)’s own advertising that mocked Windows. Some may remember the campaign by the name of ‘Switch Ads’, launched in 2002 and “Get A Mac” that ran from 2006-2009. Similarly this is not the first time Samsung cracked jokes at Apple Inc. (NASDAQ:AAPL), it did the same in Super Bowl and then with Galaxy SII. So this is really a game these tech giants like to play.
Samsung Electronics Co., Ltd. (ADR) (LON:BC94) and Nokia Corporation (NYSE:NOK) phones have been labeled as technologically more advanced by many users and analysts. The opinion is that Apple Inc. (NASDAQ:AAPL) makes it big due to the ‘cool’ factor and its fascinating brand perception. The iPhones are way pricier and they don’t win in every feature but that has not stopped Apple Inc. (NASDAQ:AAPL) so far and is unlikely to slow it down in future as well.