Google Inc. (NASDAQ:GOOG)’s Motorola Mobility has joined the bandwagon of companies that have come out strongly to criticize Apple Inc. (NASDAQ:AAPL)’s iOS 6 maps, as an attack on the new iPhone 5. The troubled Apple maps App has sparked criticism from industry rivals in recent times including Samsung Electronics Co. Ltd, and Nokia Corporation (NYSE:NOK), following the transition from initial Google maps.

Apple Maps App

Google’s Motorola Mobility division becomes the latest smartphone maker that runs Google maps app for its GPS service to exploit Apple’s frailties  in its mapping app, by way of adverts. Samsung and Nokia Corporation (NYSE:NOK) have also been using satirical ads to mock Apple’s mapping app and iPhone 5.

Motorola’s ad, posted on Google+ compares Google Maps on its Droid Razr M, side by side, with Apple’s iOS 6 maps app on an iPhone 5, labeling Apple’s as “#iLost.” The add assumes a scenario where a person is looking for 315 E 15th in Manhattan, indicating, “Google Maps on Droid Razr M will get your there and not #iLost in Brooklyn.”

According to users, other problems with Apple Maps include an extra airfield for Dublin, problems with various place names, and grainy images on maps, notes the report.

Interestingly, Apple Inc. (NASDAQ:AAPL) could not deny the existence of frailties in its iOS 6 maps app, as its spokeswoman, expressed in a statement late last week, promising improvement on the cloud-based Apple maps, saying, “it is a major initiative and we are just getting started with it…. We are continually improving it and as is a cloud-based solution, the more people use it, the better it will get…. We appreciate all of the customer feedback and are working hard to make the customer experience even better.”

This response will seem to fuel competitors on their campaign that is driven toward shadowing the impact of the new iPhone 5, following its massive launch on September 14. Other iLost ads include horrific videos, while others show the French national Monument, Eiffel Tower, flattened to the ground in 2D, as compared to the 3D Apple iOS 6 maps announced during 2012 WWDC in June.

Apple Inc. (NASDAQ:AAPL)’s new iPhone 5 logged a record  pre-orders with within the first 24 hours, sending warning signals of what might befall its competitors. However, the competitors will seem to have found a new lease of life, by finding a weakness in the near perfect product from the smartphone king, inform of its iOS 6 maps app. This is what they are all gunning at to bring iPhone 5 down, but in my opinion, I don’t think they are going to gain any significant milestone on Apple Inc. (NASDAQ:AAPL)’s iPhone 5.