Bright Cove

Brightcove Inc (NASDAQ:BCOV), a video distribution specialist, launched its cloud-based utility for creating multi-platform mobile applications, called App Cloud, last year.

Brightcove today announced its all-new App Cloud Dual-Screen Solution for Apple TV that uses Apple Inc. (NASDAQ:AAPL)’s Airplay technology to allow developers to create applications for the mobile device and TV working in an integrated dual-screen HD experience.

Here’s how it works. Developers can use the App Cloud service to create apps for the iPhone and the iPad which create interactivity between the mobile device and the TV – for example, a user can use his tablet to run a HD movie on the TV, but simultaneously could switch to another application on the tablet while the move is playing.

In Brighcove’s demo of the product, we are shown a quiz playing on the TV with multiple-choice answers displayed on the mobile device. The user’s selection of a right or wrong answer updates the quiz result on the TV! That’s real interaction for you.

“The App Cloud Dual-Screen Solution for Apple TV opens the door to a new kind of content experience for the connected consumer that blends the rich contextual information that fans crave with HD television viewing,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “App Cloud is transforming the iPad and iPhone app experience by marrying rich contextual content for mobile devices with online video viewing on the living room television.”

Apps of this kind should certainly prove popular: according to a survey of 2,000 smartphone users conducted by Yahoo and Razorfish, over 80 percent multi-task by using their phones while simultaneously viewing TV.