Siri

Tim Cook, Apple Inc. (NASDAQ:AAPL) chief has promised to double the efforts and resources allocated to Siri, the intelligent personal assistant that helps users of iPhone 4s and iPad to get things done just by asking.  Speaking at the opening gala of All Things D’s D10 conference in Ranchos Palos Verdes, Cook announced that the company had very big plans for Siri.

The chief promised the users that all they need to do is keep their fingers crossed, because whatever the company is planning to do with Siri, is going to be awesome. A few years ago, not many people would have thought that it would be possible to draft and send messages via voice.

However, Apple’s plans, whatever they are, definitely do promise more than just converting voice into electronic instructions. Tim Cook, when asked about the most-awaited Siri developments said, “I think you are going to be really pleased with where we take Siri.” Refusing to expose the plans, to avoid malicious copycats and maintain the security of the company’s technological advancements.

Sometime late last year, Siri received some criticism after it emerged that it was directing women seeking for pregnancy test to Abortion clinics, which were unable to provide accurate information on pregnancy status.“Our customers want to use Siri to find out all types of information, and while it can find a lot, it doesn’t always find what you want,” said Natalie Kerris, a spokeswoman for Apple Inc.

This is one area that perhaps Apple will be looking to improve after doubling the efforts and resources subjected to the intelligent personal assistant software. Late last year after the incident, Natalie Kerris, the spokes woman did express that the product was still under development and the final product should be able to handle the problem of consumer/user preferences, as quoted herein, “These are not intentional omissions meant to offend anyone. It simply means that as we bring Siri from beta to a final product, we find places where we can do better, and we will in the coming weeks.”

Perhaps these are the only likely leaks on Apple’s technological development plans, but it should be noted that another company, Voice Assist Inc (OTC:VSST) poses a future challenge to Apple’s intelligent personal assistant feature as it offers similar services, though with an emphasis to driving.