By columnist Sandesh Trivedi
Ebix, Inc. is a leading international supplier of on-demand software and e-commerce solutions to the insurance industry. Ebix provides a series of application software products for the insurance industry ranging from carrier systems, agency systems and exchanges, to custom software development for all entities involved in the insurance and financial industries. Approximately 70% of the Company’s revenues are recurring. The company’s goal is to become the leading provider of backend insurance transactions. Its software allows brokers to process transactions electronically. Through its various SaaS based software platforms, Ebix employs 1100 insurance & technology professionals providing products, support and consultancy to thousands of customers on six continents across 50+ countries
As per the 10k report
Ebix’s revenue is generated through four main channels in which the Company conducts its operations — specifically: Exchanges, Carrier Systems, Broker Systems, and Business Process Outsourcing. The revenue streams for each of these channels are further described below.
Exchanges: Ebix operates data exchanges in the areas of life insurance, annuities, employee health benefits, and P&C insurance. Each of these exchanges connects multiple entities within the insurance markets enabling the participant to seamlessly and efficiently carry and process data from one end to another. Ebix’s life, annuity, and employee health benefit exchanges currently operate primarily in the United States, while the P&C exchanges operate primarily in Australia and New Zealand. Exchange revenue is primarily derived from transaction fees charged for each data transaction processed on an Ebix Exchange, with a transaction being defined as the exchange of data between any two entities using an exchange.
Carrier Systems: Ebix’s exclusive focus in the area of carrier systems is on designing and deploying back-end to end systems for P&C insurance companies Revenue from these services is derived from two main sources — specifically subscription revenues or license revenues from clients and time and material fees charged to customize these products to an insurance company’s specific functional requirements.
Broker Systems: Ebix’s exclusive focus in the area of broker systems is on designing and deploying back-end systems for P&C insurance brokers across the world. Ebix has three back-end systems in this area, namely — eGlobal, which targets multinational P&C insurance brokers; WinBeat, which targets P&C brokers in the Australian and New Zealand markets; and, EbixASP, which is a system for the P&C insurance brokers in the United States.
Business Process Outsourcing (“BPO”): Ebix’s primary focus in this channel pertains to the creation and tracking of certificates of insurance issued in the United States and Australian markets. Ebix provides a software-based service for issuance of certificates. Then the Company markets to its P&C broker clients in the United States, to issue certificates of insurance that fully adhere to industry standards such as ACORD. Ebix derives transaction-based revenues for each certificate that is issued by the broker for their client’s using the Ebix service. Ebix has a number of broker system offerings for P&C brokers world-wide; namely eGlobal, WinBeat and EbixASP.
The exchange segment accounts for 70% of the revenue and is recurring in nature, derived from a customer base with 99% retention rate. Ebix has a stable base of recurring revenues which provides a high degree of visibility to its growth in revenues.
The U.S. accounts for about 38% of the $1.5 trillion premiums conducted in the property and casualty sector worldwide. It is estimated that approximately $59 billion a year is being spent on paper-based processes in the United States P&C insurance sector. With Insurance industry’s margin under pressure there has been a steady increase in the desire to reduce paper based processes and improve efficiency, both at the back-end side and also at the consumer end side among insurance companies. Ebix , which serves its agents and consumers efficiently, cost effectively, and without using any paper in the process, may address some of of the most critical spending priorities in insurance. In addition, the company’s focus is on convergence of all insurance channels, processes and entities in a manner such that data can seamlessly flow once a data entry has been made.
Ebix’s Life exchange processes close to 16 million life sales illustrations every year. Ebix’s annuity exchange powers in excess of $40 billion in premiums annually in the United States. Ebix Exchange in Australia powers the majority of the electronic property & casualty insurance transactions. Ebix’s On-DemandCRM solution is used by 100,000 plus users in the United States alone. With the aggregation of a large community of insurance companies and brokers on its exchanges, Ebix is seen as a vehicle to insurance markets by these entities. Companies not using Ebix exchanges risk losing access to the aggregated markets that Ebix could offer them access to.
High Switching Cost
When you are flying out anywhere, you could choose which airline to fly by; but you really don’t get to choose an airport, most of the times, the choice of the airport is a given. Ebix’s goal is to be the airport, rather than the airline and that is why a lot of the business is exchanges or infrastructure business i.e providing exchange infrastructure that power insurance transactions. And this is where it has created its moats. Ebix operates data exchanges in the areas of life insurance, annuities, employee health benefits and P&C insurance. Ebix’s life exchange processes close to 16 million transactions every year in the US. Ebix’s annuity exchange powers in excess of 40 billion in premiums every year in the US. The company has a high customer retention rate of about 99% which clearly says a lot about the presence of high switching costs in the back office insurance operations. Ebix Exchange in Australia powers the majority of P&C insurance transactions. Ebix has been growing via acquisitions and telestra is one of important acquisition for Ebix. It is a monopoly business with highly predictable revenue stream.The primary product of this acquisition, Sunrise Exchange, allows insurers and brokers in Australia to process insurance policies electronically. This is THE engine brokers use in the Australian property and casualty insurance market with close to 90% market share. Between eGlobal and WinBeat, Ebix broker systems customer base in Australia spans 834 of the 960 P&C brokers in Australia giving it in excess of 85% of the customer base in this country. Ebix broker systems customer base in New Zealand spans 1,500 of the 1,875 P&C brokers in New Zealand giving it 80% of the customer base in this county.Ebix intends to maintain this foothold in the P&C market while branching out to other segments for growth.
Robin Raina, ceo of ebix has very well explained the business of ebix in one of the analyst conference call.
Let us take the example of a large insurance company who wants to improve its distribution, marketing, and reach, while trying to improve its time to market, its productivity in terms of time and cost both. To such a customer, to such a prospective customer, they are likely to suggest a number of On- Demand solutions all interfaced with each other and all naturally leading into each other while taking a transaction from one end to another through the company, through the insurance company’s entire food chain.
To walk you through the steps, this