When you purchase through our sponsored links, we may earn a commission. By using this website you agree to our T&Cs.

Star Wars and Investing

Star Wars: The Force Awakens was released on Blu-Ray and DVD today.

The Force Awakens crushed the box office this past winter and is by far the highest grossing movie of all-time in the United States. It’s also the third highest grossing movie worldwide (behindAvatar and Titanic) and the original Star Wars movie is the second highest grossing movie of all-time when adjusted for inflation (behind only Gone with the Wind).

But what would you say if I told you that Yoda and Obi-Wan Kenobi weren’t just Jedi Masters and they weren’t just masters of the box office – they were also value investing masters.

Don’t believe me? Well… I find your lack of faith disturbing.

In any case, just check out these Star Wars quotes:


Greed can be a powerful ally.

-Qui-Gon Jinn (Episode I: The Phantom Menace)

Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.

-Yoda (Episode I: The Phantom Menace)

Market prices are often fairly accurate over the long run, but they can be greatly swayed by investors’ emotions in the short term. As Warren Buffett, the Yoda of investing, always says: “Be fearful when others are greedy and greedy when others are fearful.”


Difficult to see. Always in motion is the future.

-Yoda (Episode V: The Empire Strikes Back)

The ability to speak does not make you intelligent.

-Qui-Gon Jinn, to the rambling Jar Jar Binks. (Episode I: The Phantom Menace)

Who’s more foolish? The fool or the fool who follows him?

-Obi-Wan Kenobi (Episode IV: A New Hope)

Remember, no one knows for sure what’s going to happen in the future. Yet many people in the financial community pretend to have a crystal ball in order to give a false sense of security to those whose money they want to “manage.” This is why analysts’ project corporate earnings (and then revise them) and why market strategists project the Dow to end the year at exactly 17,616 or for oil to trade at $20 a barrel.

Keep in mind that “forecasts may tell you a great deal about the forecaster; they tell you nothing about the future.”

Never tell me the odds.

-Han Solo (Episode V: The Empire Strikes Back)

“You know better than to trust a strange computer.”

-C-3PO, to R2-D2 (Episode V: The Empire Strikes Back)

Along the same lines as above, don’t blindly trust other people’s projections. And don’t forget that models are precisely inaccurate. They can be a helpful tool for valuation, but models do have limitations. The more complicated a model is, the more important it is to remember this fact.


Always remember: Your focus determines your reality.

-Qui-Gon Jinn (Episode I: The Phantom Menace)

Chewie, we’re home!

Han Solo (Episode VII: The Force Awakens)

You don’t have to be a genius to be a good investor. Just be very smart in some areas… and stick to those areas. Investing within your circle of competence means investing in the companies and industries that you know and can understand.


“Adventure. Excitement. A Jedi craves not these things.”

-Yoda (Episode V: The Empire Strikes Back)

“You don’t have to do this to impress me.”

-Princess Leia, to Han Solo (Episode V: The Empire Strikes Back)

Great, kid! Don’t get cocky.

-Han Solo, to Luke Skywalker (Episode IV: A New Hope)

Things like day trading might sound exciting. But if you want an adrenaline rush, then I suggest jumping out of a plane. A good value investor knows that slow and steady wins the race. There is no need to take crazy risks in order to chase big returns. It’s hard to get rich quickly in the stock market – but it’s incredibly easy to get very wealthy over time if you’re focused on the long term.


You will find that many of the truths we cling to depend greatly on our own point of view.

-Obi-Wan Kenobi (Episode VI: Return of the Jedi)

Your eyes can deceive you, don’t trust them.

-Obi-Wan Kenobi (Episode IV: A New Hope)

Do or do not… there is no try.

-Yoda (Episode V: The Empire Strikes Back)

Value investors look for assets that are – obviously – undervalued. But to be undervalued, a stock has to be perceived to be worth less by other investors than you perceive it to be. To find these opportunities, you are going to have to do some digging beneath the surface. It will be hard, but don’t just try – do.


It’s a trap!

-Admiral Ackbar (Episode VI: Return of the Jedi)

You are unwise to lower your defenses.

-Darth Vader (Episode VI: Return of the Jedi)

Traps can come in many forms. Maybe it’s an actual value trap. Or maybe it’s the trap of a cognitive bias, such as using past performance to predict the future; seeking out only the data that confirms your original hypothesis; or being unwilling to sell your worst stocks. Watch out for these.

Also, when the stock market is rising, when euphoria is in the air, and when the rising tide is lifting all ships, it’s very easy to abandon your principles in search of higher returns. Don’t lower your defenses. Keep your guard up and be wary of traps.


“Patience you must have, my young Padawan.”

-Yoda (Episode V: The Empire Strikes Back)

I find your lack of faith disturbing.

-Darth Vader (Episode IV: A New Hope)

“Now, be brave and don’t look back. Don’t look back.”

-Shmi Skywalker, to her son Anakin Skywalker (Episode I: The Phantom Menace)

Stay on target.

-Gold Five (Episode IV: A New Hope)

Finally, if you’re sure of your analysis and you’re sure of yourself, then you must stick by your decision. Value investors almost naturally are contrarians. This sometimes makes it hard to have faith. But ignore all the noise and be willing to sit patiently while you quietly work your way toward your goal.


So there you have it. Listen to the heroes of Star Wars and beware of fear and greed, don’t trust market projections, keep within your circle of competence, invest for the long term, find undervalued investments, limit your risk, and stay the course.

Now go. You have a galaxy of investments waiting.

And may the Force be with you!




Star Wars: The Force Awakens (Plus Bonus Features)

Our Editorial Standards

At ValueWalk, we’re committed to providing accurate, research-backed information. Our editors go above and beyond to ensure our content is trustworthy and transparent.


Want Financial Guidance Sent Straight to You?

  • Pop your email in the box, and you'll receive bi-weekly emails from ValueWalk.
  • We never send spam — only the latest financial news and guides to help you take charge of your financial future.