Home Economics Publicis To Buy US-Based Sapient For $3.7B

Publicis To Buy US-Based Sapient For $3.7B

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(Reuters) – Publicis, the world’s third-largest advertising holding company, has agreed to buy digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year. Publicis said on Monday that the deal values U.S.-based Sapient at $25.00 per share, which represented a 44 percent premium to…

Publicis To Buy US-Based Sapient For $3.7B

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