Nokia Corporation (ADR) (NOK) New Smartphones Not A Game Changer

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Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) has come up with the two other high-end Lumia phones, in addition to its Lumia 920 range, which have aluminum casing with the same camera, Lumia 928 and the other one Lumia 925, launched yesterday.

Nokia Corporation (ADR) (NOK) New Smartphones Not A Game Changer

Nokia Lumia 925, which has improved 8.7MP camera with a Pure View technology. The phone will be targeted at high-end segment. The Lumia 925 comes with a metal body, and the other hardware specifications fulfill the needs of today’s trend in high-end devices, says a report from Deutsche Bank AG (ETR:DBK) (FRA:DBK) (NYSE:DB).

Prior to Lumia 925, Lumia 928 was launched with Verizon network. The Lumia 928 is also in metal casing like Lumia 925 but lacks the advance camera, which Lumia 925 posses. The Lumia 925 is priced at E469 or ~$600. The company has announced the carriers on which the phone will be launched. In US, Lumia 925 will be launched with T-Mobile, in China (Mobile & Unicom) and in Europe with Vodafone Group Plc (NASDAQ:VOD) (LON:VOD).

Don’t expect much

According to Deutsche Bank AG (ETR:DBK) (FRA:DBK) (NYSE:DB) report the phones are evolutionary rather than being revolutionary. In the report, it was mentioned that the leadership, which Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) has in its camera technology, may not prove very beneficial to the company and may not prove as a pillar for the sustainable development of the company. As per the reports of CNET, Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) is seeking to roll the Galaxy S4 Zoom, which will have 16MP camera with optical Zoom. The new phone from the Taiwanese firm HTC One also has advanced optical image stabilization technology.

Deutsche Bank AG (ETR:DBK) (FRA:DBK) (NYSE:DB) in its report has mentioned that there are negligible possibilities that both the new devices from Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) will be able to drive the craze among customers for the Windows Smartphone platform. It will be difficult for Lumia phones to compete with the Android/Apple OS duopoly.

The shipments of Lumia phones have surged, but the exposure of the company in the smartphone segment is diminishing (~50 percent of D&S gross profit). The reason behind this would be low cost Android powered smartphones and phones with many advanced features from Samsung and Huawei over the next 12 months.

A Low end Nokia Asha device

Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) has also launched Asha 501 for its low priced Asha series of Phones. The Nokia Asha 501 is the first phone, which the company rolled over, after the acquisition of Smarterphone in November 2012. Due to acquisition the Finnish phone maker has been able to upgrade its OS S40 and utilizing this OS for making the low priced phones, which can be afforded by the masses and compete with Android low priced phones.

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