While no SEC filings have been made, the company says its retail investment products will launch this year for U.S. and international investors
Trump Media & Technology Group, the parent company of Truth Social, announced a new venture into financial services on Tuesday with a plan to launch exchange-traded funds (ETFs) tied to President Donald Trump’s “America First” policy platform.
According to Reuters, the company said it intends to roll out the funds later this year, pending regulatory approval. However, no filings have yet appeared on the U.S. Securities and Exchange Commission website.
CEO Devin Nunes framed the strategy as an opportunity to serve investors who support domestic growth and digital innovation.
“We look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth,” Nunes said in a press release.
Partnership with Crypto.com and Yorkville
The funds were developed under a binding agreement with Crypto.com—via its affiliated broker-dealer Foris LLC—and Yorkville America Digital, a subsidiary of New Jersey-based Yorkville Advisors.
The partnership marked Trump Media’s latest expansion into crypto-linked retail investment products and followed Crypto.com’s March disclosure that the SEC had officially closed a 2024 investigation into the platform without enforcement action.
The planned offerings were designed to target both U.S. and international retail investors and include digital asset exposure aligned with policy themes from Trump’s prior administration, such as economic nationalism, energy independence, and defense spending.
Political branding meets investment strategy in emerging ETFs
The ETF announcement adds to a growing list of Trump-linked crypto ventures. These include Trump-branded NFTs, a meme coin, and stakes in firms like American Bitcoin and World Liberty Financial, a new crypto exchange.
While Trump holds a $2.7 billion stake in Trump Media, the Trump Organization has stated that his business interests are held in a trust managed by his children.
Thematic ETFs aligned with conservative policy platforms have gained traction since 2022. Notable examples include the American Conservative Values ETF (ACVF), with $110 million in assets, and the God Bless America ETF (YALL), which markets itself to “flag-waving conservatives”.
