Vivian Tu is an American businesswoman and content creator who is also the founder and CEO of a financial education company, Your Rich BFF. Tu has gained immense popularity on social media platforms, including TikTok and Instagram, where she shares valuable financial tips to her millions of followers.
Tu’s valuable insights on lifestyle and finance have made her a well-known figure in the digital content creation field, resulting in an impressive net worth. Vivian Tu’s net worth in 2025 is estimated to be more than $3 million.
Vivian Tu bio
| Full name | Vivian Tu (also known as Your Rich BFF) |
| Born on | March 20, 1994, in Maryland |
| Education | Bachelor’s degree in Environmental Studies and Public Policy from the University of Chicago |
| Marital status | Married |
| Known for | Offering financial tips on social media platforms |
| Current position | Founder and CEO of Your Rich BFF |
| Source of wealth | Social media, brand partnerships, and investments |
Vivian Tu’s net worth
Tu is a self-made millionaire who achieved this milestone when she was just 27 years old. Her current net worth is estimated to be more than $3 million.
Tu has millions of followers on TikTok and Instagram, which has helped her create multiple income streams, including social media earnings, brand partnerships, and investments. For instance, Tu makes a significant amount of money from sponsored posts and collaborations for brands on TikTok and Instagram.
Tu also makes money via affiliate marketing by promoting products and services to her followers, earning commission in return. She also earns by offering financial literacy courses and one-on-one coaching sessions online.
Additionally, she reportedly earns from strategic investments in various ventures and personal investments.
Early life, education, and career
Born on March 20, 1994, in Baltimore, Maryland, Tu grew up in a modest family of Chinese immigrants. She was involved in her parents’ finances from a young age and exhibited interest in finance and entrepreneurship.
Tu graduated from Marriotts Ridge High School in 2012 and obtained a bachelor’s degree in Environmental Studies and Public Policy from the University of Chicago in 2016.
Following her graduation, Tu soon landed a job as a trader at JP Morgan. Finding the stock trading world to be male-dominated, Tu shifted to a digital media sales role at BuzzFeed, where she soon became the top-performing salesperson.
Since Tu had a financial background, friends and colleagues sought her help with economic matters, which is probably when she decided to start her own venture.
Tu married Greg Hunt, an English film producer, in June 2024.
Tu’s rise as a finance pro
During her short stint at JP Morgan, Tu gained practical insights into the financial world, especially from her boss, the only other woman on the team. Tu credits her boss for pushing her to get her finances in order, including managing her 401k, how much to spend on rent, and more.
Tu used the lessons learned at JP Morgan and the confidence gained at BuzzFeed to offer free financial tips to people on TikTok (under the name Your Rich BFF) during the pandemic. She soon gained popularity, especially among millennials, women, and minority groups like the LGBTQ community.
A few years later, Tu’s Your Rich BFF grew into a community of over 6 million users, and this was when she quit her $600k annual salary job to pursue Your Rich BFF full-time. Tu refers to leaving a full-time, high-paying job as one of her toughest decisions, but it proved to be right.
Tu’s social media account is a hub for economically oriented content. She also collaborated with several brands, including William Morris Endeavor (WME), Audioboom, Vox Media, and PS (formerly PopSugar).
In 2023, the financial expert launched her podcast Networth & Chill, and later that year, she released her first book, Rich AF: The Winning Money Mindset that Will Change Your Life, a New York Times bestseller.
Awards and achievements
Tu has already bagged several awards and achievements in her short professional career so far, including:
- Named multiple times on the Forbes 30 under 30 and Forbes Top Creators lists.
- Nominated for a Webby award and multiple Shorty Awards.
- Winner of the Meta Visionary Voices award in 2023.
- Won Bankrate’s best personal finance influencer award in 2024.
- Tu’s podcast Networth & Chill has been nominated several times in the business and finance category at the iHeart Podcast Awards.
- Won the Digital Influencer of the Year Award at the Unforgettable Gala.
- Appeared as a guest on several popular shows, including The School of Greatness with Lewis Howes, Not Alone with Valeria Lipovetsky, and Pivot with Kara Swisher and Scott Galloway.
- Title partner of SoFi Bank since 2023.
Tu’s financial approach
Some of Tu’s most popular financial tips are:
- Tu encourages value-based spending to understand the true worth of a purchase. Value-based spending means calculating the hours needed to pay for something. Tu wants people not to judge a purchase by its sticker price but by the labor needed to buy it.
- Setting up automatic deposit is another popular financial tip from Tu. She recommends setting up a direct deposit to divide the paycheck into separate accounts, including 401k, savings, and checking.
- Tu want people, especially women, to focus on collaboration, rather than competition. She believes viewing everyone else as a competition may make you feel worse about your financial situation.
- Another helpful tip from Tu is not succumbing to debt anxiety. According to Tu, an easy way to manage debt is to make at least a minimum payment on all of your debt. She also advises debt holders to sort their debts from the highest interest rate to the lowest and use any extra money to pay the debt with the highest interest rate.
- Tu also advise people to talk to their partner about money to ensure the alignment of financial goals. She even recommends couples go on a monthly money date, where they can review their past spending and future goals.
