Tori Dunlap is one of the most popular money experts and podcast hosts with more than three million followers on social media.
Dunlap quit her job when she was just 25 years old and started financial education company, Her First $100k, to give women actionable resources to better manage their money. Tori Dunlap’s net worth in 2025 is estimated to be around $7 million.
Tori Dunlap bio
| Full name | Tori Dunlap |
| Born | July 10, 1994, Tacoma, WA |
| Profession | Businesswoman, author, podcaster, and speaker |
| Known for | Founder of ‘Her First $100K’ |
| Source of wealth | Earnings from her company (Her First $100K), podcast, books, and investments |
| Education | Dual degrees in Organizational Communication and Theatre from the University of Portland |
Tori Dunlap net worth 2025
Due to a lack of public information, Dunlap’s net worth is hard to predict. We, however, expect Dunlap’s net worth to be around $7 million based on the information we could gather online and offline.
Dunlap is a young female entrepreneur, host of one of the most popular finance podcasts for women, best-selling author, and speaker. Her company’s earnings contribute significantly to her net worth.
Dunlap’s company ‘Her First $100K’ has multiple revenue streams, including webinars, financial coaching, and speaking engagements. The company reportedly grossed more than $3.4 million in 2021.
Dunlap advocates investments, especially index funds, which have contributed immensely to her financial success. She also makes money from the book she authored, Financial Feminist, a New York Times bestseller.
Dunlap also makes a huge amount of money from her podcast, The Financial Feminist. With over 8 million downloads, the podcast generates revenue through sponsorships and advertisements. Lastly, she also makes money from her public speaking shows.
Early life, education, and career
Born on July 10, 1994, in Tacoma, Washington, Dunlap graduated from the University of Portland in 2016 with dual degrees in organizational communication and theatre. She now lives in Seattle.
After college, Dunlap became a digital marketing manager in Seattle. During this time, she set herself a target of saving $100K before turning 25. She reached the goal in 2019, which inspired Dunlap to leave her corporate job and follow her entrepreneurial instinct.
Dunlap now travels the world educating women about personal finance and attaining financial independence.
Her First $100K and Financial Feminist
Dunlap founded ‘Her First $100K’ in 2016 while she was working as a digital marketing manager in Seattle. She regularly saved a certain percentage of her paycheck until she had $100k. Dunlap eventually left her job to focus on her blog full-time.
Dunlap started Her First $100K as a blog, but it later evolved into a financial education brand in the broader sense. The platform now boasts millions of followers (primarily on Instagram and TikTok).
The objective of Dunlap’s company is to empower women through financial literacy and feminism. The blog focuses on topics like investing, salary negotiation and debt management.
Following the success of Her First $100K, Dunlap launched a Financial Feminist podcast in 2021. The financial podcast soon became the top business podcast on Spotify with more than 8 million downloads.
In the podcast, Dunlap shares actionable advice, including concrete numbers to build financial health. The podcast is also popular for sharing scripts to negotiate salary or the interest on a loan or credit card debt.
Achievements
Here is a summary of Tori Dunlap’s most noteworthy achievements and career milestones.
- Massive social media presence with more than 3.5 million followers across TikTok and Instagram
- Host of a top-ranked business podcast
- Featured on several top shows, including Entrepreneur, the New York Times, the Today Show, Buzzfeed, CNN, Good Morning America, and more
- CNBC called Dunlap “the voice of financial confidence for women”
- Dunlap’s book The Financial Feminist was a New York Times bestseller· Named on the Forbes 30 Under 30 list in the Media Category for 2023
Dunlap’s popular financial tips
Over the years, Dunlap has shared several tips to save and build wealth, but some of the most popular ones are:
- Clarify your needs, i.e., why you need that money.
- Always have a positive mindset to give yourself time to learn money management skills.
- Make a habit of saving regularly.
- Select investment accounts that are in line with your financial objectives.
- Build an emergency fund of three to six months of living expenses and put it in a high-yield savings account.
