Hailey Welch, popularly known as the Hawk Tuah Girl, is an American internet personality. She has carved out a lucrative niche in the digital world with her catchphrase, “Hawk Tuah”.
As of 2024, Hailey Welch’s net worth is roughly $200,000. In this article, we will discuss Hailey Welch’s wealth in greater depth and how she successfully monetized her sudden fame.
Quick Facts about Hailey Welch
| Full name | Hailey Welch |
| Nickname | Hawk Tuah Girl |
| Occupation | Social media influencer, entrepreneur |
| Net worth | $200,000 |
| Primary income sources | Podcast, merchandise sales, social media, partnerships |
Early life and background
Haliey Welch was born in the early 2000s in Belfast, Tennessee, where she still lives with her grandmother. Growing up with her grandmother instilled a sense of compassion and community in her. She loves and cares for animals, often volunteering at local shelters.
Welch is also exposed to a broader range of cultural influences, which affect her brand and how she engages with the world. Before her instant fame, Welch used social media as a hobby, sharing her everyday life experiences with her few followers. However, her unique sense of humor helped her stand out, grow a following, and build a brand.
The rise of the “Hawk Tuah Girl”
On June 11, 2024, Hailey Welch was featured in a Tim & Dee TV YouTube video that took the internet by storm. In the video, filmed in the Broadway district of Nashville, Hailey is asked: “What’s one move in bed that makes a man go crazy every time?”
Welch’s now notorious response was: “You gotta give ’em that ‘hawk tuah’ and spit on that thing.”
The video went viral, attracting millions of viewers on various social media platforms, particularly Instagram and TikTok. The video’s success made Hailey Welch an overnight sensation, dramatically growing her social media following and encouraging her to find ways to monetize her newfound social media popularity.
Welch quickly realized she could capitalize on her newfound fame for long-term business success if she managed it strategically. With this in mind, she quickly trademarked the Hawk Tuah catchphrase, allowing her to control its commercial usage.
On September 3, 2024, Welch launched the Talk Tuah podcast with the help of Jake Paul’s Betr Media. Since its debut, the Talk Tuah podcast has trended as one of the most popular podcasts in the world, drawing millions of listeners. The podcast presents lifestyle insights with interviews with famous figures such as Jojo Siwa and Whitney Cummings.
Merchandise empire and “Hawk Tuah” brand
To capitalize on her popularity, Hailey Welch launched a merchandise line that included Hawk Tuah-themed apparel and accessories. She partnered with a local apparel company, Fathead Threads, in Tennessee to produce and distribute her merchandise, which included hats, T-shirts, and hoodies.
The merchandise was a massive success. Welch’s charisma and unique sense of humor helped her build a loyal customer base that eagerly awaited her next product launch.
Through Fathead Threads, Hailey Welch generated impressive sales. Welch reportedly sold $65,000 worth of merchandise quickly, laying the foundation for her growing net worth.
In addition to her famous catchphrase, Welch has added other phrases and slogans to her products that resonate with fans and keep her revenue flowing.
Hailey Welch’s influence goes beyond merchandise. Her online presence allows her to interact with her fans on a personal level, creating a lively, relatable brand. Instagram is her central platform, which she uses to post lifestyle content frequently and interact with fans.
Welch also leverages her online presence to earn income from sponsored content, where she partners with brands to market their products.
These partnerships give Hailey Welch a steady income flow, adding to her modest but growing net worth. Her sponsored collaborations include local businesses and large enterprises in the lifestyle and fashion sectors.
Family, relationships, and personal life
Hailey Welch’s parents are Jessie and Mike Welch. Through her social media platforms, Hailey often says that her personal relationships and family are crucial to her journey. She attributes much of her brand’s success to her parents’ support.
Welch has not publicly discussed any romantic relationships.
Hailey Welch also partners with animal-related charities such as America’s VetDogs, which provides service dogs to military veterans.
Financial portfolio and net worth
Hailey Welch net worth is a subject of massive interest, especially given her sudden rise to financial success. Hailey Welch has built a substantial net worth estimated at $200,000, from her social media earnings to merchandise sales. Merchandise sales alone, through Fathead Threads, have been the most significant contributor to her increasing net worth.
