Benito Antonio Martinez Ocasio, known globally as Bad Bunny, is a Puerto Rican rapper, movie actor, and businessman.
Thanks to his genre-mixing music style and strategic business engagements, Bad Bunny’s net worth has soared to approximately $50 million as of 2025.
This makes him one of the wealthiest Latin celebrities globally. This article explores Bad Bunny’s net worth growth through his musical career and business ventures.
Quick facts about Bad Bunny
| Full name | Benito Antonio Martinez Ocasio |
| Stage name | Bad Bunny |
| Birthdate | March 10, 1994 |
| Birthplace | Almirante Sur, Vega Baja, Puerto Rico |
| Music genres | Latin trap, reggaeton, rock, bachata, soul |
| Debut album | X 100pre, 2018 |
| Most streamed album | Un Verano Sin Ti |
| Major tours | El Último Tour Del Mundo, The World’s Hottest Tour |
| Notable endorsements | Adidas, Cheetos, Corona |
| Business ventures | Co-owner of Los Cangrejeros de Santurce, steakhouse owner |
| Major acting role | Bullet Train |
| Current net worth | $50 million of 2025 |
Early life and rise to fame
Bad Bunny was born Benito Antonio Martinez Ocasio on March 10, 1994, in Almirante Sur, a barrio of Vega Baja, Puerto Rico.
His father, Tito Martínez, was a truck driver, while his mother, Lysaurie Ocasio, was a retired teacher. He has two younger brothers, Bernie Martínez Ocasio and Bysael Martínez Ocasio.
His interest in music developed from an early age. He used to perform in the church choir before he gained popularity. He started his music career by recording music tracks on SoundCloud.
During this time, Bunny worked as a bagger at Econo, a local supermarket in Puerto Rico, while attending the University of Puerto Rico at Arecibo, where he studied audiovisual communication. His big grace came in 2016 when his song Diles went viral. The hit caught the attention of DJ Luian, who signed him to his record label, Hear This Music.
Bad Bunny’s musical career and achievements
Bad Bunny signed a record deal with Hear This Music after releasing his first single in 2016 and released his debut album, X 100pre, on Christmas Eve of 2018.
The album was critically acclaimed and commercially successful, setting the stage for his success in the music industry and accelerating his initial wealth-building steps.
The reggaeton artist released his second major album, Yo Hago Lo Que Me Da La Gana (YHLQMDLG), on 29 February 2020. This album was also a significant success, the highest-charting all-Spanish language album on the US Billboard 200 in 2020.
This further cemented his place as one of the world’s most successful Puerto Rican music artists. His third album, released in November 2020, made history by being the first all-Spanish album to top the Billboard 200.
This achievement boosted Bad Bunny’s music career and Latin music at large. The Un Verano Sin Ti album, released in 2022, made Bad Bunny Spotify’s most streamed artist throughout the year.
The album broke multiple streaming records, further solidifying Bad Bunny’s global influence as a musician and boosting his status as the first Spanish-language Album of the Year nominee at the Grammys.
In 2023, Bunny released his fifth studio album, Nadie Sabe Lo Que Va a Pasar Mañana, which debuted on the Billboard 200 at No. 1.
In 2024, he embarked on a global tour, the Most Wanted Tour, featuring a return to his roots of trap music. The tour sold out several arenas within hours.
Bad Bunny’s tours and concerts
One of the most lucrative sources of income for Bad Bunny is his live performances. In 2022 alone, the Puerto Rican star embarked on two successful tours that grossed over $400 million in ticket sales.
- The El Último Tour Del Mundo tour grossed around $117 million from ticket sales.
- World’s Hottest Tour paid up to $314 million globally.
These tours made Bad Bunny the highest-grossing artist of the year. The two tours showcased Bunny’s musical talent and ability to connect with his global fans. They also established his financial standing and his reputation as a performing artist.
In 2024, Bad Bunny continued his touring success with the Most Wanted Tour, which grossed approximately $211.4 million from 753,027 tickets sold across 49 shows. This tour further solidified his reputation as a leading performing artist.
Endorsements and business ventures
In addition to his music career, Bad Bunny has earned substantial income from endorsement deals and business engagements. He has worked with Adidas, Cheetos, and Corona. These deals have not only added substantially to his net worth but also established his visibility as a brand.
The Puerto Rican rapper has also engaged in various business ventures. He co-owns Los Cangrejeros de Santurce, the Puerto Rican basketball team, with Noah Assad and Jonathan Miranda.
He also co-owns Gekkō, a Japanese-inspired steakhouse and lounge, with American hospitality magnate David Grutman. These business engagements show Bad Bunny’s entrepreneurial spirit and strategic wealth-building approach.
Bad Bunny recently collaborated with Kelvin Klein, creating a new line for Spring 2025. This partnership further expands Bunny’s influence in the fashion industry. Furthermore, his management agency, Rimas Sports, signed a deal with San Diego Padres star Fernando Tatis Jr., marking another huge move in Bunny’s growing business catalog.
Acting and WWE
Bad Bunny proved multitalented when he appeared alongside Brad Pitt in David Leitch’s Bullet Train in 2022. He is also set to star in El Muerto, the upcoming Sony Spider-Man universe. However, Sony recently removed El Muerto from its release calendar, and Bunny confirmed that he is no longer involved with the project.
Bunny is also a long-time fan of professional wrestling, particularly the WWE. He made his WWE debut during the 2021 Royal Rumble. He performed his song Booker T, featuring Robert Booker Tio Huffman, a former professional WWE wrestler popularly known as Booker T.
Bunny subsequently appeared on WWE’s weekly program, Monday Night Raw, and continued to perform and compete in different matches. He competed in a San Juan Street Fight at the 2023 WWE Backlash. He has expressed interest in returning to WWE, arguing that he wants to put his life at risk in the ring.
These film appearances and WWE involvement showcase Bad Bunny’s versatility and multifaceted personality.
Bad Bunny’s real estate investments
Besides music and acting, Bad Bunny has strategically invested in real estate. In 2023, he spent $8.8 million to purchase a 7,000-square-foot property in Los Angeles. The mansion features eight bedrooms and seven bathrooms. He also rented a $150,000-a-month penthouse duplex in New York.
In 2024, Bunny expanded his real estate portfolio by purchasing a luxury beachfront property in Puerto Rico.
Bad Bunny’s influence and legacy
Bad Bunny pioneered the popularity of trap and reggaeton music worldwide. The Puerto Rican singer has broken language barriers and set standards in the music industry. His success in music has cleared the path and opened global doors to other Latin musicians.
Bad Bunny is also a vocal advocate for social problems. He uses his platforms to address gender equality and LGBTQ+ rights. He also talks about corruption in Puerto Rico. His activism has helped him connect with Puerto Rican fans and established his status as a social icon.
In January 2025, he released his sixth studio album, Debí Tirar Más Fotos, which addresses social issues such as gentrification and Puerto Rican emigrants. It blends traditional Puerto Rican genres such as sala, jibaro, bomba, and plena with modern urban sounds to reflect Puerto Rico’s cultural history and current challenges.
Through this work, Bad Bunny continues to use his music as a tool for cultural preservation and social commentary.
