In a humorous slant on the problems with on-line advertising, Google Inc (NASDAQ:GOOG) Ad revenue, Brazil’s new campaign to promote Google Ads, is refreshingly funny.
The search and advertising giant recently displayed a set of five animation videos on YouTube that take a potshot at the problems the typical advertiser faces when tackling:
- Brand awareness
- Audience engagement
- Efficient use of technology
- Targeting the ad
- Launch of a new product
The lovable but dysfunctional characters, reminiscent of comic strip Dilbert, feature in some of the one-to-four minute videos that can be watched and enjoyed even by a layman who may not have anything to do with on-line advertising.
The first one, on brand awareness, shows how intrusive and poor-timed advertising can be – popping up at the most inopportune moments. A man on the pot with a Rubik’s cube, or a couple just about to lock lips – no one is spared!
Engaging with the audience – doing it the Google Inc (NASDAQ:GOOG) way, is an exposition of the breadth and expanse of Google’s online reach through various products that make Google ads a must for every advertiser.
Use of technology – this is a useful exposition of how Google helps you leverage technology to boost your advertising.
Targeting is all about how complicated it is for the average advertiser to weigh the pros and cons of positioning the ad properly, and how the advertiser and agency give up on each other, sometimes.
Launching a new product – how to balance the cost of the ad with its coverage, and how stretching the budget has its limits!
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The ads shown with English subtitles are in Brazilian Portuguese and are created by Google along with agencies Pepper Melon and No Empire.
If not for anything, the five commercials are notable for the ability of these advertising professionals to take a dig at themselves and their industry.