Ford Motor Company (NYSE:F) has started pre-production of its highly anticipated 100% electric pick-up. The company announced it would invest $250 million and create 450 jobs to increase factory output to 80,000 units every year.
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The first units of the new Ford F-150 Lightning have left the assembly line in Detroit, to be available as of spring 2022, and despite that, the upcoming vehicle is already a success.
Ford's first electric pickup is reaping extraordinary pre-order figures, to the point of the giant automaker having to increase production capacity for this new model.
The production of the F-150 will take place in a Detroit facility, and the company will invest an additional $250 million and open 450 direct jobs at the Rouge Electric Vehicle Center, the Van Dyke Electric Powertrain Center, and the Rawsonville Components Plant.
The facilities where the new F-150 Lightning will be mass-produced were built as part of an initial investment of $700 million.
Bound To Succeed
Employees at the Rawsonville components plant will be responsible for manufacturing the batteries for the F-150 Lightning, while the electric motors will be produced at the Van Dyke Electric plant.
To date, the brand claims to have received more than 150,000 reservations for its new electric pick-up with an estimated maximum range of 480 kilometers.
There are still a few months to go before the new F-150 Lightning lands at Ford dealerships. The brand itself has indicated that it will be available in the spring of 2022 with a starting price of around $ 40,000.
According to TechCrunch, “the all-electric pickup truck is a critical piece of the company’s $30 billion investment into electrification and one of a trifecta of Ford EV debuts and launches in the next 18 months, including the Mustang Mach-E.”
“The truck, which has an aluminum alloy body, is powered by two in-board electric motors, comes standard with four-wheel drive, and has an independent rear suspension. The base version will be priced at $39,974 before any federal or state tax credits, while the mid-series XLT model will start at $52,974.”
Ford is part of the Entrepreneur Index, which tracks 60 of the largest publicly traded companies managed by their founders or their founders’ families.