Facebook Inc (NASDAQ:FB) just launched their Facebook gifts for everyone in the United States. They also added a collection of wines for vino fans in time for the holidays.
The social media giant first launched this unique service in September, but until recently, it wasn’t available to the general public. Facebook Gifts is a neat little service that allows users to send real gifts, like gift cards or cupcakes, to their friends.
Facebook Inc (NASDAQ:FB) made the following announcement on Tuesday morning on their blog post, “Starting today, Facebook Gifts is available to everyone in the U.S. Now you can instantly send real gifts, digital gift cards, charitable donations, and wine to your friends right from Facebook.”
Although this service is brand new, there’s a lot of prediction that it’s going to become a huge moneymaker for the company. TechCrunch predicts that Facebook could earn close to $1 billion a year.
The social media giant has about 170 million users in the United States alone. Even though there are no current numbers on how much revenue the company will make, it’s still easy to speculate the financial possibilities. If predictions are right and the average user spends more $15 on average per gift, they could earn anywhere from $127.5 million to $1.02 billion, which could make up 3% to 24% of yearly revenue.
It’s important to note that Facebook Gifts won’t replace ad or gaming revenues. There is also no word on whether Mark Zuckerberg’s company plans to roll out FB Gifts in other countries.
Facebook’s new shopping feature should be a boon to Facebook users who like to spend less time shopping and more time socializing. It will be interesting to see if Facebook Gifts takes off as predicted. Despite the fact that the company has no current plans to expand FB Gifts internationally, I wouldn’t be surprised if they started rolling out the service in Canada and Europe within the next six months.