BlackBerry Ltd (BBRY) VP Drops The F-Bomb In Mass Email

BlackBerry Ltd (BBRY) VP Drops The F-Bomb In Mass Email
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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) VP of Developer Relations Alec Saunders dropped the f-bomb in a mass email with investors and analysts, rounding out a year of emails bashing his company and anyone interested in buying it, reports Jonathan S. Geller at BGR.

BlackBerry Ltd (BBRY) VP Drops The F-Bomb In Mass Email

In the latest incident, an analyst sent out a mass email saying that there was no way Watsa would buy BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) once it had fallen to $5 per share (currently around $7 and Watsa has said he will buy for $9), and that “the game plan is following: start to cover all shorts first, probably it will take another week or so. Then wait until November, if Fairfax takes over RIM, short FFH.TO, if no one takes over RIM, short BBRY, If someone else takes over RIM, short someone else.”

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Saunders responded with a simple “Fuck you. Take me off your goddamn mailing list you parasite.” The writer responded with some more vitriol, as generally happens online.

BBRY will drop to $1 per share

In fairness to Saunders, this isn’t the first mass email attacking BlackBerry—the writer previously predicted that BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) will drop to $1 per share, that it’s the worst player in the market, and called BlackBerry co-founder Lazaridis a liar, so anyone who is fighting to save the company would certainly be frustrated.

Saunders is likely under even more pressure because one of BlackBerry’s competitive disadvantages in the last few years has been its inability to get developers interested in creating apps for BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) customers, a problem that rests firmly in Saunders’ department. Business relationship management is important, and challenging, and this outburst is another small piece of evidence that Saunders hasn’t been doing a great job (the more compelling evidence being the lack of developer interest in BBRY).

Watsa understands BlackBerry’s strengths

It’s easy to be bearish on BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), and plenty of people don’t think Watsa’s deal will survive due diligence and bring in enough investors. Even more think that if he does it will seriously harm Fairfax Financial Holdings Ltd (TSE:FFH) as BlackBerry continues to decline. The more interesting position is that Watsa understands BlackBerry’s strengths (mostly security and the BBM platform) and plans on building a new business model around them once the company goes private.

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