Google To Rank Pages Based On Mobile Sites

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Google is going to make a major change in the way it allots search result rankings to websites. It is turning its search indexing system to be mostly mobile-driven. This means that instead of being focused on main desktop sites, it will now shift to the mobile version of websites, explains Techtimes.

Google making search more attuned to mobile

Google is taking several steps to make search more attuned to mobile usage, and the shift to a mobile-driven search index is part of this. It is a wise move since mobile search is becoming increasingly prevalent with the surge of smartphone usage. The company has been encouraging site owners for the past year to implement a framework called “Accelerated Mobile Pages.” This ensures that the time taken by their pages to load is less than it is for standard HTML pages.

With the latest change, Google’s search index will remain a single index of applications and websites, but now the search algorithms will focus more on the mobile version for ranking pages, showing snippets from a webpage or website and indexing sites.

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In a blog post, Google Product Manager Doantam Phan said, “Although our search index will continue to be a single index of websites and apps, our