Zynga Inc Launches Mobile Match-3 Game Ice Age

Zynga Inc Launches Mobile Match-3 Game Ice Age

Zynga, as part of its partnership with filmmaker Fox Digital Entertainment, launched its Ice Age: Arctic Blast match-3 game on mobile devices yesterday. Players will get a sneak-peek of the latest Ice Age movie through this game ahead of its theatrical debut as it will premiere scenes from the upcoming film Ice Age: Collision Course, which debuts next month.

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Zynga presents all Ice Age movies in one game

The Ice Age: Arctic Blast match-3 game is set in the familiar animated world of the Ice Age film franchise. The gaming company developed this game in collaboration with Eat Sleep Play. The match-3 game stars characters from all five films in the Ice Age franchise, including Ice Age: Collision Course, which will hit theaters on July 22.

In a statement, Jim Stern, executive producer at Zynga, said, “Starring timeless characters like Sid, Manny, Diego, Scrat and more, Ice Age: Arctic Blast is a new twist on the Match-3 genre, challenging players to progress through the iconic Ice Age universe.”

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Stern said they are integrating all of the Ice Age movies into a single game for the first time, giving fans a chance to interact with the entire team of characters through deeply immersive gameplay and stunning visuals.

“We can’t wait for our players to travel back in time and discover it for themselves,” the executive said.

Sneak peek of the latest Ice Age Movie

Zynga’s new game has 16 characters from across the Ice Age movie franchise and 100 levels of match-3 gameplay. Movie fans will harness the heroic powers of their favorite furry friends, including in levels like Crash & Eddie’s Snowball Assault and Scrat’s Super-Smash, when they swipe, swap, expand and match tiles to bust through the jewel-blasting levels.

Players are challenged to complete a different objective in each level of Ice Age: Arctic Blast. For example, one stage may ask them to clear snow tiles by making matches on top of them, while another may ask them to earn a required number of points.

Rick Phillips, executive vice president at Fox Digital Entertainment, said Ice Age is one of the top international animated film franchises of all time, and fans around the world love and connect with the stories of friendship, characters and adventures told in the Ice Age movies.

“We are proud to work with Zynga in bringing this beloved brand to players through an exciting Match-3 experience that encompasses the humor and heart of Ice Age,” Phillips said.

The game is now available to download for free on Google Play and the App Store for the iPad and iPhone in 16 languages.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@wordpress-785388-2679526.cloudwaysapps.com
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