Tesla is gearing up to unveil its much-awaited Model 3 electric car on March 31st. Though the company has not yet confirmed who will get to attend the event, it has started sending out invites to a few people. The invitations have been circulated only through its Model S Referral Program. Electrek has learned that the event will be held in Los Angles. In the past, the EV maker has held events at its facilities in Fremont or at the Design Studio in Los Angeles.
Model 3 event to be held at Tesla’s Design Studio
The invitation does not directly confirm that the Model 3 unveiling will take place at the Design Studio in Hawthorne. However, it confirms that “the closest airport to the event is Los Angeles International Airport (LAX).” The company will provide more details in the coming weeks. Holding the event at Design Studio indicates that the company is expecting thousands of attendees.
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Tesla’s Design Studio is located next to the Hawthorne airport and SpaceX headquarters. Musk has already said that the company would not show everything about Model 3 at the March 31 event. Some of the most exciting details will be provided closer to the production time in late 2017. Tesla CTO JB Straubel said recently that the new car would be similar in size to Audi A4.
Model 3 is going to surprise you
Straubel also said that the Model 3 would surprise people with the number of features, despite its relatively lower price tag of $35,000. The Palo Alto-based EV maker will start taking in-store reservations for Model 3 on March 31, and online reservations on April 1. You have to put down $1,000 deposit for Model 3. The mass market electric car with 200 miles range is the cornerstone of Tesla’s ambition to transition from a niche to a mass market car manufacturer.
The market response for Model 3 would be critical to the success of Tesla in the long-run. When it hits the road in late 2017, there will already be a competitor in Chevrolet Bolt, which costs about $37,000 and covers 200 miles per charge. Analysts believe that many people would end up buying the Chevy Bolt rather than waiting 18 months for Model 3.