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Netflix had a big Thursday as it broke its last year’s record by grabbing 34 nominations for the 67th Primetime Emmy Awards. However, this time it is not the only streaming service to win nominations as Amazon Prime is briskly catching up.
Netflix original shows winning accolades
This year Netflix only managed to increase its nominations from 31 to 34 compared to last year when it almost doubled its nominations, but by any standard, 34 is an impressive number. Netflix original House of Cards bagged 11 nominations for Outstanding Drama Series, Lead Actor and Lead Actress and others. It is the only show that has been nominated each year in each of those three categories after its debut in 2013.
Unbreakable Kimmy Schmidt and Orange Is the New Black both had strong showings as well, earning four and seven nominations respectively. Analysts give all the credit to Netflix’s original content for its loyal audience who use the service more regularly than other entertainment platforms.
For Amazon, this year might be even bigger than Netflix, with its first-ever nominations. Amazon Prime Instant Video grabbed 12 nominations, two fewer than Netflix’s first year tally. For Amazon, Transparent got the highest number of nominations, including for Best Comedy Series and Best Actor in a Comedy Series.
In a recent interview with The Hollywood Reporter, Amazon CEO Jeff Bezos said the awards are not the only parameter to judge a service but that they are a “very good validation of the quality of the work that the team is doing.”
Narrowing gap with TV Networks
Streaming services have been continuously encroaching on TV networks in attention and awards, as demonstrated by this year’s Emmy nominations also. This is one more evidence that streaming services are becoming rivals of all traditional TV networks.Streaming services providers such as Netflix, Amazon and Hulu have invested big money in preparing original shows with the belief that this will be the key for their global expansion and deter new emerging streaming services such as HBO Now.
Despite impressive shows, streaming services are still far behind in nominations with major networks like ABC, NBC, and CBS with 42, 41, 41 and 42 nominations respectively, but the gap is clearly narrowing. the Emmy nominations certainly do prove that the streaming service firms are moving in a right direction, but still they have a lot of distance to cover.