Watch out HBO and Netflix. GoPro has stepped up investments in its content business, aiming to become a digital media powerhouse. Video content will help the company retain loyal customers and create a strong ecosystem. Though the action camera maker’s content business is still in its infancy, it could become a new source of revenue, generating money through distribution agreements or partnerships with advertisers.
GoPro may produce content for distribution on TV networks
Variety reported Thursday that the San Mateo-based company had hired Charlotte Koh, the former head of Hulu’s original content initiatives. She will now serve as the chief of features and series at GoPro. Koh told Variety in an interview that the company will initially focus on producing documentary and u