BlackBerry Ltd Losing In Growing EMM Market: IDC

BlackBerry Ltd Losing In Growing EMM Market: IDC

BlackBerry, to save itself from its declining share of the handset market, is focusing on enterprise mobility software and services. However, even in that business, the Canadian firm is not performing well.

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BlackBerry losing in growing market

According to the latest statistics from market research firm IDC, BlackBerry witnessed a 16.7% revenue decline in enterprise mobility management software market last year. Because of this, its market share fell from 14.5% in 2013 to 9.5% in 2014. BlackBerry was the only major seller which saw a decline in the growing market. The overall market witnessed growth of 27.2% from $1.1 billion in 2013 to $1.4 billion in 2014.

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EMM vendors who registered a year-over-year revenue growth last year were SAP (4.5% growth), IBM (10.7%), MobileIron (26.2%), Citrix (47.2%), Good Technology (55.3%), and AirWatch by VMware (78%).

As the market is segregated and highly competitive, it’s still anyone’s game for now. At the end of 2014, the market share for AirWatch was 11.4%. Good enjoyed a 9.7% share, Mobileiron was at 9.2%, Citrix commanded 8.1%, SAP had 8%, and IBM was at 4.9%. And 38.2% of the market was covered by the rest of the vendors, says the IDC report.

Crook, research director of mobile enterprise at IDC, said that with so many companies in the market and such big changes year after year, all companies have a chance to win. “Growth results from 2014 demonstrate that no vendor can afford to rest on its laurels in this space,” said Crook.

Chen pleased with numbers

BlackBerry might be down on the list of IDC, but for the latest quarter, the Canadian firm more than doubled its software revenue. Even though BlackBerry posted a quarterly loss, it is growing in the software segment as it continues to ink partnerships and improve platforms. For the quarter, the Canadian firm posted a loss of 5 cents per share, compared a loss of 11 cents a share in the year-earlier period. Revenue for the quarter came in at $658 million, versus $966 million last year.

For some time, analysts and investors have been concerned about the Canadian’s firms transformation to more of a software and services provider from a hardware firm. However, CEO John Chen, who is “pleased with where we are,” believes the company has the potential to revive its handset business.

On Monday, BlackBerry shares closed down 3.27% at $8.29, and year to date, the stock is down by almost 25%.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at
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  1. Karly, I know exactly why Mobileiron is crushing them but Blackberry continues to show no interest in finding out why and how this can be fixed. Chen must feel “ill be damned if ill take into consideration of what a nobody has to say or suggest” well you know what all you investors, it you that will be losing due to the arrogance of BlackBerry’s executive staff. My only intent is to give BlackBerry what is required for survival. I can’t believe BlackBerry will not accept this challenge in the event that it very well could be the answer. What do they have to lose, comparing to what is currently being lost? It’s been just about three years since my claim, look at the money they have burned through since then. It is for this reason i don’t consider BlackBerry a buy.

  2. What changed LP I would really like to know, because BlackBerry’s focus has not whatsoever. If fact their new handset designs are worse then ever. Yes the Blackberry Passport is a new design but remember a new design is only innovative if it’s a improvement thereof. My only intent is to show BlackBerry what will work, and the upcoming Slider handset won’t. I am trying to save BlackBerry from wasting their time in the development of something that will flop. How is your berry shares coming along LP? Notice how I am correct in stating that it’s on its way back to below $7?

  3. Ty Nooshere,, So Chen thinks the handset business will flourish, sorry to say but not with the designs they are coming out with. The Samsung Gravity handset physical slide out keyboard slides out from the side of the device, still making it somewhat top heavy. The BlackBerry Slider keyboard slides out from the bottom, so I can imagine how top heavy it will be. BlackBerry still does not feel as a last ditch effort to saving this company to investigate technology which I feel is the answer to their demise. This means John Chen is NOT doing all he can in the hopes of a turnaround. For this reason investors should steer away from investing in this company in my opinion. I wonder when the pension plan and FFH (Prem Watsa) plans on bowing out as I would suggest beating them to the punch.

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