Google Provides Support To European Publishers – Why?

Google Provides Support To European Publishers – Why?
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Google, under its Digital News Initiative, announced plans to associate with eight European publishers, including the Financial Times, The Guardian, Spain’s El Pais and Germany’s Die Zeit. In 2013, the U.S. company offered a similar program to support French media organizations to resolve an issue regarding its rights to feature headlines and information from these news sites on its Google News platform.

Aims to develop sustainable news models

Under the new initiative, Google will provide funds of about $163 million to selected European news companies in order to aid its efforts for earning money through its own online publishing forums. Moreover, the program will assist the companies in evaluating ways to increase their revenues through ads, paywalls, apps and data analytics, along with providing digital training to their journalists. In addition, the Digital Initiative will focus on product development that will, as Google claims, “increase revenue, traffic and audience engagement.”