Groupon Inc (NASDAQ:GRPN), one of the leading local e-commerce marketplace that connects merchants to consumers by offering goods and services at a discount, recently hosted its first Analyst Day, where it announced that the company is expected profit and revenue growth for the next three years. The daily-deals company is in the midst of a transition from an e-mail model to a full-blown e-commerce site.
Revenue, EPS growth to improve
Groupon came up with a presentation for the event that described the whole scenario and growth model for the company. The company expects to post more than 15% revenue growth next year. This growth will allow the company to pull in around $3.6 billion in revenue, which is in line with analysts estimates. The management is expecting adjusted earnings per share to rise even more sharply, with a greater than 25% increase next year.
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The forecast for the adjusted earnings to grow by 25% in 2015 comes to $308 million on the basis of the earnings results so far and the low-end of the fourth-quarter guidance. If we consider the high-end of the guidance, then the 2015 adjusted earnings forecast comes could come to $333 million.
“We’ve started to turn the corner and accelerate growth,” Lefkofsky said at the Chicago event.
For 2017, the company expects revenue growth of over 20%. The execs believe that the company will sustain its double-digit percentage growth in North America.
Last month, the company reported third–quarter results, where profit came in above analyst’s estimates. During the earnings call, Groupon Inc (NASDAQ:GRPN) said that its financial department is seeking some strategic option for its Asian business including South Korea’s Ticket Monster.
Groupon in transition phase
Chief Executive Officer Eric Lefkofsky is working to make the platform a leading market place for deals, where consumers can shop the same way they shop from sites like Amazon. The CEO is also depending on mobile and listings of local businesses to compensate for the decline in e-mail effectiveness and demand for good deals.
In recent times, the company has made efforts to diversity its portfolio ,such as a grocery loyalty program and listings of local businesses, but users have been slow to adopt the company’s transition to an e-commerce site. However, a few positive signs for Groupon have been seen lately.
On Tuesday at the close in New York, Groupon was up 4.9% to $7.80.