GoPro Inc (NASDAQ:GPRO), the maker of the most versatile action camera is expected to release its next generation capture device prior to the holiday season, according to analysts at Stifel based on their retail channel checks.
According to Stifel analysts Jim Duffy, Lolly Iarocci and Peter McGoldrick, the GoPro Hero 4 Black model would be available in mid-October for $499.95. The retail price of the action camera is higher compared with the $399.95 GoPro Hero 3+ Black edition.
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GoPro Hero 4 Black October release matters
According to the analysts, the expected launch of the GoPro Hero 4 Black model prior to the holiday season is significant because it is “positive for 2014 revenue and earnings power” of GoPro Inc (NASDAQ:GPRO).
Duffy and his fellow analysts recalled that prior speculations regarding the product launch was set on mid-2015. The analysts also noted that no details around product specifications have been released yet. However, they believed that the rumored feature set on the new action camera was compelling enough to encourage passionate GoPro users and enthusiasts to upgrade their devices.